Social Media Coordinator

The Social Media Coordinator builds and maintains a strong, compliant online presence for our vape/smoke shop locations by creating content, coordinating promotions and events, engaging with customers online, and tracking performance. This is a hands‑on retail role—during scheduled shifts, you will also assist customers on the sales floor while completing social media projects assigned by the General Manager (GM) and/or Store Manager. This role will be supporting the following locations:

The Greatest Shop Ever – 1125 Cave Springs Blvd. / St. Peters, MO

Coughing Cardinal – 2131 Barret Station Road /St. Louis, MO 63131

Coughing Cardinal-Canton – Canton, MO

Coughing Cardinal Warehouse – 4144 Ehlmann Road / St. Peters, MO 63376

Reporting & Work Location - Authorized travel reimbursement is provided when visiting or supporting other store locations.

This role requires Non-Disclosure, Non-Compete Agreement prior to hire.

JOB TYPE:

Full‑time (Hourly)

DUTIES AND RESPONSIBILITIES:

Create, schedule, and publish content across platforms (e.g., Instagram, Facebook, TikTok, Google Business Profile), aligned to store promotions, new arrivals, and seasonal campaigns.

Build and maintain a weekly/monthly content calendar; coordinate approvals with the GM/Store Manager.

Capture in‑store content (product photos, short‑form video, event coverage) and edit for platform requirements (reels/shorts/stories).

Write clear, brand‑appropriate captions and promotional copy; maintain a consistent tone and visual style.

Promote in‑store events and vendor days: create graphics, pre‑event countdown content, day‑of coverage, and post‑event recap posts.

Monitor comments, messages, reviews, and mentions; respond promptly and professionally and elevate sensitive issues to management.

Support local marketing: highlight store location details, hours, community events, and partnerships (as approved).

Track key metrics (reach, engagement, follower growth, clicks, and in‑store promotion performance when trackable) and provide brief weekly/monthly reporting to the GM.

Maintain compliance for age‑restricted products: ensure content is intended for 21+ audiences, avoids youth‑oriented themes, follows platform rules, and adheres to company guidelines for tobacco/vapor product marketing. (Escalate any uncertain content for approval before posting.)

Maintain an organized library of assets (photos/video/templates), logins, and posting procedures.

Assist with basic retail duties during scheduled shifts (customer service, answering product questions, POS support, and general store upkeep) while completing assigned social media tasks.

This role has a dual reporting relationship with the Store Manager and the General Manager (GM). This role will also collaborate with the company’s writer/social media expert when requested.

Note:

During in‑store shifts, the coordinator is expected to balance customer service with assigned social media work and follow the GM’s posting guidelines.

REQUIRED QUALIFICATIONS:

1+ year of experience creating content for business social media accounts (retail preferred) or equivalent portfolio.

Comfortable appearing on camera and directing/recording short‑form video in a retail environment.

Working knowledge of major platforms and posting best practices; ability to follow a content calendar and meet deadlines.

Basic photo/video editing skills (e.g., Canva, CapCut, Adobe Express, or similar).

Strong writing skills and attention to detail (spelling, brand voice, and accuracy of promotions/pricing as provided).

Professional customer service skills; able to communicate clearly with customers and teammates.

Ability to follow age‑restricted marketing guidelines and seek approval when content is uncertain.

Reliable transportation for occasional travel between stores (reimbursed when authorized).

PREFERRED QUALIFICATIONS:

Experience with retail promotions, events, or influencer/community partnerships.

Experience using scheduling and analytics tools (e.g., Meta Business Suite, Later, Buffer, or similar).

Product photography experience (lighting, composition) and basic brand template creation.

Knowledge of vape/smoke shop product categories (devices, e‑liquids, disposables, glass, accessories) and the ability to learn product details quickly.

SCHEDULE AND WORK EXPECTATIONS:

Schedule set by management; may include evenings and weekends to support peak retail hours and special events.

Work is performed in‑store; some tasks may be completed off the sales floor as scheduled/approved.

ADDITIONAL INFORMATION:

This job description is not intended to be all‑inclusive. Duties and responsibilities may change based on business needs.

EDUCATION:

Required - High School

Preferred - Some college or business/marketing or social media certification

#J-18808-Ljbffr