Specialist, Social Media

Specialist, Social Media

We are seeking a creative and results-oriented Social Media Specialist to support Medforth’s brand presence and organic social strategy. This role focuses on content creation, community engagement, and brand storytelling to increase awareness and engagement across Medforth’s digital platforms.
The Social Media Specialist is responsible for managing and growing Medforth’s alumni influencer program to amplify brand storytelling and engagement. This role focuses on building strong relationships with alumni advocates and influencers to support marketing campaigns and community initiatives. The Specialist will also support social media efforts related to influencer content and alumni engagement, collaborating closely with the Brand and Social Media Manager and other marketing teams. Working closely with the Brand and Social Media Manager and cross-functional teams, this role is essential for maintaining consistent, timely, and impactful brand storytelling.
Key Responsibilities

Alumni & Influencer Engagement

Aid the Brand and Social Manager in identifying, recruiting, and nurturing relationships with alumni advocates and external influencers to represent Medforth’s brand authentically.
Manage ongoing communications and collaboration with alumni influencers, ensuring alignment with brand messaging and marketing calendar.
Coordinate alumni participation in campaigns, events, interviews, and content creation to boost reach and credibility.
Maintain the alumni influencer database and track engagement metrics and outcomes.
Social Media & Content Support

Collaborate with other social media specialists to create and amplify influencer and alumni-related content across channels (Instagram, Facebook, LinkedIn, TikTok, X, YouTube).
Assist in developing creative briefs and content ideas that feature alumni stories and influencer partnerships.
Monitor social media engagement related to alumni and influencer campaigns, providing insights to improve performance.
Social Listening & Reputation Monitoring

Monitor social media channels and online communities for mentions of Medforth, alumni stories, and relevant healthcare education trends.
Identify opportunities and potential issues related to alumni and influencer activities through social listening tools.
Provide timely insights and recommendations to the marketing and communications teams to shape messaging and engagement strategies.
Track sentiment and feedback from alumni and prospective students to inform community-building efforts.
Campaign Coordination & Reporting

Work with the Brand and Social Media Manager and Brand Specialist to align influencer efforts with broader brand campaigns and marketing goals.
Assist with scheduling, content approvals, and logistics for influencer-related marketing activities.
Support monthly reporting on alumni influencer program performance, including reach, engagement, and conversion metrics.
Community Building & Events Support

Support virtual and in-person alumni and influencer events to strengthen community connections and enhance brand advocacy.
Collaborate with recruitment and communications teams to promote alumni portal and other engagement platforms.
Preferred Qualifications

2–4 years of experience in social media management, brand marketing, or digital content creation.
Proficient in social media management tools (e.g., Hootsuite, Sprout Social) and creative design software (e.g., Canva, Adobe Creative Suite).
Strong skills in copywriting, visual storytelling, and basic video editing.
Ability to analyze social data and translate insights into content improvements.
Detail-oriented with excellent organizational and mult-tasking abilities.
Passion for higher education or healthcare industries is a plus.
Bachelor’s degree in marketing, communications, or related field preferred.
The anticipated salary range for the Social Media Specialist is $56,600 – $63,050 per year. The final salary offered may vary and will be determined based on factors such as job‑related knowledge, skills, experience, location, and education of the successful candidate. This information is provided per NYS local law.
USS is an equal opportunity employer. As such, it is company policy to fill positions with qualified candidates regardless of race, color, sex (including sexual orientation and gender presentation), age, religion, ancestry, national origin, citizenship status, pregnancy, marital status, medical condition, genetic information, disability, status in the Uniformed Services of the United States (including veteran status) or status as a victim of domestic violence, except where there is a bona fide occupational qualification. This policy protects applicants and employees from discrimination in the hiring process.

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