Social Media Manager

Pay: $75,000 USD to $85,000 USD.

Spear Education is committed to consistent compensation practices across our organization. Final salary offers will take into account factors such as candidate experience, interview performance, and current team salary parity.

Description
Spear Education, the leading provider of advanced dental education and practice management solutions, is seeking a highly creative and results-driven Social Media Manager to lead our organic social strategies. This role is responsible for developing, executing, and optimizing content and campaigns across all major platforms to build brand awareness, drive engagement, and generate leads.

Are you passionate about building brands and driving engagement through strategic social media? Spear Education — the leader in dental education and practice management solutions — is looking for a

hands‑on, results‑focused Social Media Manager

to own and elevate our organic social presence.

In this Scottsdale‑based hybrid role, you’ll develop and execute full‑funnel strategies that reach our key audiences, lead employee advocacy programs, and bring Spear’s brand voice to life across platforms like LinkedIn, TikTok, Facebook, Instagram, YouTube, and beyond.

You’ll be a key partner to our Brand and Growth Marketing teams — helping drive awareness, engagement, and qualified leads — and you’ll have the opportunity to collaborate closely with our world‑class faculty, speakers, and dental industry influencers.

What You’ll Do:

Design and execute a comprehensive, audience‑first social media strategy, balancing brand awareness, community engagement, and lead generation.

Step in front of the camera to host, interview, and create on‑camera content with Spear faculty, subject matter experts, and industry guests — bringing energy, warmth, and curiosity to every shoot.

Own Spear’s social channels end‑to‑end — serving as the accountable channel owner across LinkedIn, TikTok, Facebook, Instagram, YouTube, and emerging platforms, with full responsibility for channel health, voice consistency, and roadmap.

Create and manage organic content campaigns — including audience targeting, budget management, A/B testing, and performance analysis.

Develop a real‑time content calendar and collaborate with designers, videographers, and event marketers to produce thumb‑stopping content.

Launch and oversee an employee advocacy program and influencer/ambassador initiatives to expand Spear’s social reach authentically.

Track and report on growth and performance metrics — including follower growth, audience expansion, share of voice, engagement, conversion rates, and ROI — and translate insights into channel‑level optimizations.

Play an active role in Spear’s public relations strategy — writing, pitching, and posting to amplify brand visibility.

Engage with the community, responding to comments and inquiries in a timely, brand‑right way.

Attend events to capture content, which may include some weekends or evenings.

What You Bring:

5+ years of experience leading organic and paid social media efforts, ideally across multiple platforms (LinkedIn, Facebook, Instagram, TikTok, YouTube, Reddit, Twitter/X).

Strong copywriting and content development skills — you know how to write for brand voice and audience intent.

Working knowledge of SEO, customer journey mapping, and lead generation best practices.

Confidence and presence on‑camera. You’re outgoing and genuinely enjoy working with subject matter experts and faculty — you know how to put people at ease and draw out their best stories.

Experience managing budgets, executing social ad campaigns, and interpreting analytics to drive insights.

Confidence representing the brand both online and in‑person — including working events on our Scottsdale campus.

Proactive, collaborative, detail‑oriented, and highly creative.

Bonus: Experience in the dental, healthcare, or education industries is a plus (but not required).

Qualifications:

Bachelor’s degree in Marketing, Communications, or related field.

Proficiency in social media scheduling/management tools (e.g., Sprout, HubSpot, and HootSuite) and analytics platforms.

Demonstrated success leading integrated social media campaigns tied to measurable business results.

Location:

Hybrid – based out of our Scottsdale, AZ office. This role requires some weekends and evenings in order to support our on‑campus events.

Benefits:

Competitive Salary ($75,000–$85,000/annually DOE)

401(k) Employer Match

Medical, dental, life, and disability insurance offerings

Flexible Time Off

13 Paid Holidays

This posting will remain open until May 15th or until filled.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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