Digital Marketing Coordinator

Menomonee Falls, Fairchild Equipment – Menomonee Falls
N52 W13821 Northpark Drive, Menomonee Falls, WI 53051, USA

Responsibilities

Create, manage, and grow company social media profiles, including LinkedIn and Facebook.

Plan and execute content calendars, developing 3–5 weekly posts per platform across Fairchild and its entities.

Design and produce engaging graphics and multimedia content aligned with brand standards.

Conduct hashtag and audience research to increase post visibility and engagement.

Monitor social media trends and recommend new strategies to enhance performance.

Track, analyze, and report on social media and digital campaign performance using analytics tools; optimize campaigns based on data‑driven insights.

Assist in the planning, execution, and optimization of digital marketing campaigns, including email marketing, paid advertising, and lead generation initiatives.

Coordinate with internal teams to ensure consistent messaging and branding across all digital channels.

Add, update, and maintain website content, including news articles, blog posts, banners, and company updates.

Optimize website content using SEO best practices, including meta descriptions, image alt text, and proper heading structures.

Support ongoing SEO efforts, including keyword research and content optimization to improve search rankings.

Update product specifications and add new models to the Fairchild website.

Build and maintain web pages for all Fairchild‑owned entities to showcase full product and service offerings.

Support e‑commerce initiatives by creating, optimizing, and maintaining product listings.

Assist with planning and coordinating trade shows, dealership events, and promotional campaigns.

Track, manage, and organize event materials to ensure readiness for future use.

Collaborate with marketing leadership to develop and execute integrated marketing strategies aligned with business goals.

Stay current on digital marketing trends, tools, and best practices to continuously improve performance.

Perform additional duties as assigned by the Director of Marketing and/or management.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field or equivalent experience.

Strong written and visual communication skills.

Experience with social media platforms, especially LinkedIn and Facebook.

Basic understanding of SEO principles and website content management.

Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred.

Highly organized with strong attention to detail and ability to manage multiple projects.

Experience with website CMS platforms (e.g., WordPress or similar).

Basic analytics knowledge (social media insights, Google Analytics, etc.).

Interest in B2B marketing and industrial/manufacturing industries.

Employee Benefits

Full benefits package, including Medical, Dental and Vision insurance.

Ability to have a flexible work schedule.

Possible remote work options.

Casual office dress code.

Generous Paid Time Off.

Paid Holidays.

401(k) retirement plan and Employer Match.

Wellness Program that offers the opportunity to earn a medical insurance discount.

Company Paid Short‑Term and Long‑Term Disability.

About Fairchild Equipment
Fairchild Equipment was founded in 1985 as Yale Materials Handling. Under the leadership of Gary Fairchild, we gradually diversified our manufacturers to add trusted brands, expanded our services areas to better serve Wisconsin, Minnesota, Northern Illinois, North Dakota, and the Upper Peninsula of Michigan. We’ve grown from only a five‑person operation to over 280 employees. Now under the leadership of Gary Fairchild’s son, Chad Fairchild, Fairchild is all about possibilities for additional growth and expansion, while maintaining our operations as Family Owned.

Physical Requirements

Exerting up to 25 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Frequent physical activity:
Stooping‑bending body downward and forward by bending spine at the waist.

Kneeling – bending legs at knee to rest on knee or knees.

Crouching – bending the body downward and forward by bending leg and spine.

Crawling – moving about on hands and knees or hands and feet.

Reaching – extending hand(s) and arm(s) in any direction.

Standing – remaining upright on the feet, particularly for sustained periods of time.

Walking – moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.

Pushing – using upper extremities to press against something with steady force to thrust forward, downward or outward.

Pulling – using upper extremities to exert force to draw, drag, haul or tug objects in sustained motion.

Lifting – raising objects from a lower to a higher position or moving objects horizontally from position‑to‑position.

Fingering – picking, pinching, typing or otherwise working primarily with fingers rather than with whole arm as in handling.

Grasping – applying pressure to an object with fingers and palm.

Talking – expressing or exchanging ideas by means of spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.

Hearing – perceiving the nature of sounds at normal speaking levels with or without correction and having the ability to receive detailed information through oral communication.

Climbing – ascending or descending.

Occasional physical activity:
Balancing – maintaining body equilibrium.

Fingering – perceiving attributes of objects by touching with skin, particularly that of fingertips.

The visual acuity requirements:
The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication of parts at distances close to the eyes.

The conditions the worker will be submitted to in this position:
The worker is subject to environmental conditions with activities that normally would occur indoors.

The worker is occasionally required to function in narrow aisles or passageways.

Equal Opportunity Employer
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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