Social Media Content Producer

Job Status:

Part‑Time, 20‑25 hours/week
Location:

Hybrid (3 days/week in office), local to Capital Region of NY
Rate:

$25/hour
Application Window:

Open until filled
What We’re Looking For

We are looking for a results‑driven,

Social Media Content Producer (Part‑Time)

who is adept at producing video, images, copy and interactive content for social media, and social media advertising. This is an exciting opportunity for a marketer who excels at creative storytelling, understands social media algorithms and trends, can build and execute a content production and marketing workflow, and can efficiently and professionally produce video, image, and written content with which our audiences will measurably engage.
The ideal candidate can work in our Schenectady studio and retail store so that you can record video and take photos and tell the stories that emerge because we costume storytellers. There may also be opportunities to visit our customers to tell their stories.
The candidate must be comfortable working independently and collaboratively with leaders and staff at The Costumer, and also with growing our online community by reaching out to influencers, marketers, and content producers on social media to amplify our business and create mutually beneficial business opportunities.
Success in the role will be measured based on the rate of audience engagement (tag velocity, comments, shares) and follower growth and conversion (clicks to website, sales).
What You’ll Do

Strategic Marketing & Brand Leadership

Translate marketing strategy into weekly, monthly, and seasonal campaigns that can achieve our goals.
Manage all

marketing initiatives

across social media (content and ads).
Coordinate with CEO, SEM, public relations agency, web development, and creative contractors as needed.
Ensure consistent brand voice and messaging across all platforms,

amplifying The Costumer’s products/services and mission to keep performing arts accessible for all .
Content Development & Production

Design and produce video, photo, and copy content to help The Costumer stay visible on social media (IG, TikTok, YouTube, Spill, FB).
Develop content using CapCut and other video/reel production apps/software.
Leverage AI in a thoughtful, artful way to create certain assets, research, and automate workflow.
Review engagement stats and trends daily to ensure content is winning in social media algorithms and converting with audiences.
Partner with and leverage content from our customers, vendor partners, and others who produce photo and video content to promote our business and maximize engagement.
Collaborate with social media influencers to co‑develop and syndicate content to their platforms and ours to grow reach, engagement, and conversion.
Collaborate with The Costumer team to develop/repurpose content.
Audience Growth, Engagement & Community Building

Develop and execute strategies to

grow The Costumers’s social media followers and engagement (shares, comments, purchases, referrals) , leveraging platform algorithms, trends, and analytics.
Grow The Costumer’s email distribution lists, increasing the conversion rates.
Build and maintain

strong partnerships

with our vendors and influencers to increase visibility, engagement, and conversion.
Optimize email marketing and social media

to cultivate and convert followers into costume rentals and sales, collaborators, and evangelizers .
Marketing Systems, Performance Measurement & Data Analytics

Track, measure, and analyze marketing performance using

Google Analytics, social media tracking and insights tools like Meta Business Suite, and HubSpot social and marketing automation tools .
Use data to

optimize campaign effectiveness, improve audience engagement, and increase conversion rates .
Utilize marketing automation tools to segment audiences and deliver targeted, personalized content.
Develop/identify

regular performance reports

to inform strategy and share key insights with leadership.
What Success Looks - First 90 Days

Reboot Instagram, Facebook channels, kickstart TikTok
Increase Instagram and Facebook engagement

(increase follows, comments, shares)
Develop campaigns to driveretail sales growth for the Summer and Fall.
Execute a campaign to convert social media followers and email subscribers into customers.
What You’ll Bring

Education & Experience

High school diploma required.

Second, third, or fourth year college students pursuing a

Bachelor’s degree preferred

(Marketing, Communications, Business, or related field preferred).
2‑3 years of experience

in social media producing content for socials where you produced the video/reels.
Experience managing relationships with social media influencers/brand ambassadors.
Must-Have Technical Skills & Tools

Strong proficiency in video production (for reels, stories, posts) using CapCut, Adobe, other video production suites.
Social media marketing and advertising using Meta Business Suite.
Website analytics and marketing campaigns using

Shopify Marketing,

Google Analytics, and HubSpot Marketing .
Experience using

marketing automation and web tools

(e.g., HubSpot, Sprout Social, MailChimp, AdWords, Shopify).
Deep understanding of

social media algorithms

and content engagement strategies across Instagram, TikTok, YouTube, Spill, and Facebook.
Soft Skills & Cultural Fit

Data‑driven mindset —comfortable using analytics to inform marketing strategies.
Creative and strategic thinker —able to balance innovation with performance metrics.
Self‑starter and problem solver —works well solo or collaboratively and proactively identifies marketing opportunities and executes solutions.
Strong collaboration skills —works cross‑functionally and leads projects independently.
Mission‑aligned —loves theatre and theatre folk and wants to ensure its transformative benefits are available to actors of every age, everywhere.
Work Schedule and Location

Part‑time position —20‑25 hours per week.
Hybrid (3 days/week in office) , local to Capital Region of NY.
Occasional travel for

team meetings, events, and marketing activations .
Compensation and Benefits

Rate:

$25/hour.
The Costumer is an

equal opportunity employer . This job description is not an exhaustive list of duties, and additional responsibilities may be assigned.

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