Social Strategist

Responsibilities
Day-to-day, your role includes:

Monitor online conversations

Participate in online conversation via posts to build brand visibility and thought leadership

Creatively and proactively assist the brand’s and your Digitas team in developing social strategies, playbooks, etc.

Serve as the initial point of contact for inbound requests from the social client team

Identify, analyze issues, patterns and trends in the client landscape and with brand-agnostic digital trends

Create and ideate every single day

Establish benchmarks for metrics and develop a reporting schedule including recommendations

Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns

Identify and engage advocates/influencers

Proactively escalates and communicates issues, observations, opportunities, and insights to the appropriate client team

Establish credibility as a thought leader on new social media tools, best practices and how organizations are using new tools, in order to gain a rapid competitive (and early adopter) advantage

Further establish Digitas credibility in the social space by participating in professional networking arenas – attending and speaking at relevant events

Qualifications
We’re looking for strong, impactful work experience, which typically includes:

A 4‑year degree and 1 to 3 years working in digital and/or communications

Experience living in the social media universe—you’re in‑the‑know on YouTube, Reddit, Tumblr, Pinterest, Instagram, Facebook, Twitter, blogs, etc.

Excellent research and writing skills—and the ability to create smart content quickly

A passion for blogging, microblogging and Facebooking – or just creating content in whatever platform you favor

A strong understanding of marketing strategy, particularly feed marketing

Experience sourcing and managing content development and publishing

The ability to back up great creative ideas with sound analytical reasoning

Willingness to travel – you’re open to new places, new faces and new ideas

Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Compensation & Benefits
Compensation Range: $66,120 – $101,790. This is the pay range the Company believes it will pay for this position at the time of this posting. The Company reserves the right to modify this pay range as needed.

Benefits include medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

EEO Statement
All your information will be kept confidential according to EEO guidelines.

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