Product Manager - Flexible Packaging

Description

The Product Line Manager – Bag (PLM) demonstrates leadership for product, defining and driving the Product Lifecycle Management Plan and Strategy. This includes market expertise and analysis, brand and price positioning, product development and launch, go-to-market strategy, sales enablement, and more. The PLM also drives messaging, delivering customer/segment insights to inform strategic campaigns that help drive customer acquisition, growth and retention.
This position reports to the Product Management Leader and is responsible for meeting annual and long‑term financial goals of BW Converting’s Bag product line, which includes the Hudson‑Sharp brand. This individual will keep abreast of current and future trends that may impact the long‑term success of this product segment. These trends may be product, channel, advertising, promotional, digital or customer related. Annual and long‑term success is accomplished by successfully implementing multi‑generation product plans (MGPPs), influencer (channel and end users) marketing strategies and digital transformation strategies with the common goal of strengthening the value proposition of the business.
Two important skills for this person are leadership and interpersonal communication. On an ongoing basis this person must communicate with customers, channel partners, agents, sales managers, suppliers, strategic partners, senior management, and others to determine if and how the strategic plan, marketing plan, or product initiatives should be adjusted to meet the Company’s overall financial and strategic goals for the product line. The individual will then provide cross‑functional leadership within a matrix organization to ensure plan objectives are met.
Essential Functions

Develop, implement, and drive the execution of Product Lifecycle Management Plan
Act as central point to collaboratively combine, prioritize, refine, add value and publish aggregated content from key subject matter experts
Through strong cross‑functional engagement, lead the implementation/execution of product line initiatives, including prioritization of product development plans (NPD/VAVE), strategic marketing (including digital) programs and channel/geographic expansion plans
Design and drive go‑to‑market planning and execution (messaging, positioning, differentiators, benefits, collateral, tools, training, etc.)
Define, own, and drive ambitious marketing targets and success metrics for product offering including marketing growth initiatives, feature releases and solution positioning and product launches
Provide leadership and facilitate the cross‑functional execution of our technical, commercial, and supply chain strategies, all within a matrix organization structure
Sales enablement – communicate the value proposition of the products to the sales team and channel partners, and develop the sales tools that support the selling process
Increase market share in existing markets, identify and develop new markets. Introduce product/marketing promotions and other sales programs as a means to the end of delivering top‑line sales revenue objectives
Meet or exceed NPD vitality goals by driving product development process to develop and launch new products
Achieve organizational objectives of growth and profitability through effective product management (optimal product mix, price and cost targets) to deliver gross margin and return on sales goals
Assist in the business’s monthly forecasting processes to ensure P&L goals are being achieved
Maintain and enhance positive working relationships with sales management, sales agencies, key customers, channel partners and key influencers. Gather VOC, present NPD and commercial strategies, and facilitate issue resolution as required
International travel required
Qualifications, Specialized Knowledge

Bachelor’s Degree from an accredited institution
Minimum of 5 years’ experience in product management, sales, marketing or product development in the electrical industry. Experience in bag/pouch packaging industry is desired but not required
Proven track record in launching new products on the market, experience in dealing with Tier 1 direct customers
Comprehensive knowledge of flexible packaging market, bag/pouch market a plus, including a deep understanding of the applications of the products, channel, competitors, and legislative/regulatory issues
Capability to delve into technology and communicate intricate concepts in a simple and clear manner across written and verbal formats, including public speaking, demonstrations, and content creation
Proven experience collaborating with technical and business teams, representing the interests of partners and customers, and devising innovative methods to gather customer feedback
Vibrant energy and enthusiasm that can inspire and motivate others
Global perspective and experience with international business, global business planning and global channel development
Financial competence, familiarity with planning and forecasting
Track record of delivering sustained profitable revenue growth
Demonstrated excellence in business strategy and development
Demonstrated success in creating and driving a culture of continuous improvement
Strong innovation and customer centric mindset/background
Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify. Applicants may be subject to pre‑employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.
Paper Converting Machine Company

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