Welcome to Sanrio!
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. We’re also home to an endearing cast of characters including the newly crowned #1 favorite Pompompurin, alongside Cinnamoroll, Pochacco, Kuromi, and many more. Since 1960, our “small gift, big smile” philosophy has inspired a World of delight—where even the tiniest token can spark happiness and an enduring connection.
Sanrio is looking for a talented Digital Designer to help bring our iconic characters and brand to life across digital platforms. In this role, you’ll create innovative, engaging digital experiences that connect with fans and grow audiences across social, web, app, and eCommerce touchpoints.
You’ll be a core creative contributor within Commercial Marketing, collaborating closely with Marketing, eCommerce, and external partners. This role calls for a strong visual storyteller who can design fluently across styles and formats, while always staying true to the heart of the Sanrio brand.
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What You’ll Do
Serve as creative lead on assigned digital initiatives, owning work from concept through final delivery.
Design high-quality digital assets across Web, Email, Social Media, App, and Paid/Organic channels ,
ensuring responsive and optimized outputs.
Create social-first content (posts, stories, ads, animations) for platforms including Instagram, Facebook, X, and more.
Apply and uphold Sanrio brand standards across all digital touchpoints.
Ensure Web Accessibility (WCAG 2.1) compliance across digital assets.
Partner with eCommerce and Marketing to scope, prioritize, and deliver design solutions; support UI/UX needs as they arise.
Develop sales-focused pitch decks and one-pagers to support commercial initiatives.
Provide clear, constructive creative feedback to internal teams and external partners.
Maintain and evolve a scalable library of templates and reusable assets.
Stay current on design tools, emerging formats, and digital best practices—bringing fresh ideas to the team.
Manage workload independently, communicating timelines, dependencies, and capacity effectively.
What You Bring to the Team
Strong foundation in design fundamentals: composition, typography, color, and usability.
Ability to produce animations, motion graphics, and GIFs.
Genuine passion for the Sanrio brand and character universe.
Bachelor’s degree in Graphic Design, UI/UX, Interaction Design, or equivalent practical experience.
2–3 years of digital design experience, with a portfolio showcasing marketing and/or eCommerce-focused work.
Proficiency in Adobe Creative Suite.
Familiarity with Klaviyo, Shopify, or similar platforms.
Working knowledge of digital formats, asset optimization, and platform requirements.
Highly organized, deadline-driven, and comfortable managing multiple projects at once.
Why Sanrio?
At Sanrio, creativity, collaboration, and kindness are at the heart of everything we do. If you’re excited to design joyful digital experiences and help iconic characters connect with fans around the world, we’d love to meet you.
Portfolio required
*Please note that this is a hybrid position. MUST have your own transportation and be able to come into our Torrance office when called upon to collaborate with the team. Actual schedule to be determined by the Department head.
Salary: $70,000.00 - $77,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Tuition reimbursement
Vision insurance

Digital Designer
Sanrio, Torrance, CA, United States
Salary: $70,000 - $77,000
Job type: Full Time