Web Content Specialist

Overview

Join the Road Runner Sports E-Comm Team and help bring our website to life!

At

Road Runner Sports , our website is one of the most important ways we connect with customers, whether they be runners, walkers, or fitness enthusiasts across the country. We're looking for a detail-driven

Web Content Specialist

who loves bringing digital experiences to life and making sure every page is polished, accurate, and optimized for performance.

This is a

hands-on, hourly role

where you'll help power the day-to-day content updates on

roadrunnersports.com

from homepage, campaigns, and category pages to product detail pages (PDPs) and blog content. If you enjoy working behind the scenes to make websites run smoothly and thrive in a fast-paced e-commerce environment, this role is for you.

You'll collaborate closely with

Ecommerce, Marketing, Creative, Merchandising, and SEO teams

to ensure our content is accurate, engaging, on-brand, and published on time.

About us:

Road Runner Sports is proud to have been recognized as the

Footwear Retailer of the Year

by Footwear Magazine
Founded in a San Diego garage over

42 years ago
Road Runner Sports has 50 plus stores across the country, and we are growing!
Our Values, Mission & Purpose (we call them Our

6 Pillars ) are Be Different, Bring the WOW, Build Something Great Together, Get Moving, Stay Active, and Live Healthy
What you'll get to do:

Homepage & Campaign Execution

Lead weekly and seasonal homepage refreshes, including hero banners, marketing slots, featured categories, and campaign storytelling
Coordinate with Merchandising and Marketing on product launches, promotions, and key events (new drops, holidays, top sellers)
Ensure homepage content aligns with inventory position, brand voice, and conversion goals
Category & Content Pages

Build and optimize category pages with compelling, SEO-informed copy
Update content pages to improve clarity, internal linking, and organic performance
Partner with SEO teams to implement keyword strategies and on-page best practices
Product Detail Pages (PDPs)

Ensure technical accuracy across PDPs, including specs, features, sustainability callouts, and brand positioning
Optimize PDP copy to improve conversion rates and reduce bounce
Maintain consistency and accuracy across product content updates
Blog & Content Optimization

Refresh existing blogs to improve search rankings and accuracy
Support creation of SEO-driven blog content tied to priority brands and categories
Ensure blog content aligns with internal linking strategies and merchandising goals
Content Operations & Quality Assurance (QA)

Build, update, and publish content within our CMS
Conduct thorough QA reviews before go-live, including links, images, layouts, formatting, and metadata
Collaborate cross-functionally to ensure smooth execution and timely launches
What you'll need to bring:

2-4 years of hands-on experience building and updating ecommerce or digital content in a CMS-driven environment
Experience publishing content for homepage modules, category pages, product detail pages (PDPs), and/or blog content
Strong quality assurance (QA) skills including checking links, images, layouts, formatting, and on-page metadata
Ability to execute updates accurately and on deadline while managing multiple requests
Excellent copywriting and editing skills, with the ability to maintain brand voice and optimize content for conversion
Working knowledge of on-page SEO fundamentals, including:
keyword targeting
title tags & meta descriptions
headings
internal linking
Bachelor's degree

in Marketing, Communications, English, or related field (or equivalent practical experience)
Preferred Experience

Experience with

VTEX, Contentful, or similar ecommerce/CMS platforms
Familiarity with

GA4

and ecommerce performance reporting metrics such as:
traffic
conversion rate
bounce rate
Experience with tools such as

Bloomreach, Narvar, or on-site search platforms
Experience implementing

SEO updates at scale , including metadata updates, internal linking, and performance-driven content refreshes
Experience working with

Digital Asset Management (DAM) systems

and web publishing file standards

Work Schedule & Location (Hourly)

This is an

hourly, non-exempt role

and is

100% in-office at our San Diego, CA location .

Work schedules are based on business needs and may occasionally include

extended hours during major launches or time-sensitive updates .

Acknowledgments

After acceptance of a potential offer, the successful completion of a background check will be required prior to start date. The offer is contingent upon the information received in this report, and will be carried out in accordance with Local, State, and Federal laws.

We're committed to protecting your privacy rights.

We collect personal information from you, including personally identifying information, professional or employment-related information, and educational information. The purpose of this collection is to assist in evaluating your application for employment.

To ensure your application is received as timely as possible, we encourage you to apply directly onto our Road Runner Sports Career page.

As you apply directly on our site, we will be reaching out to you within the next 10 days should your experience and qualifications meet our requirements for this position.

Compensation Min

USD $31.25/Hr.

Compensation Max

USD $36.00/Hr.