Senior Account Strategist, Paid Media (Remote US)

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. Our divisions—Performance, Communications, and Commerce—share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing to PR and Paid Social to Marketplace and Lifecycle Marketing.

At Directive, we are always looking to connect with talented people who care about work that actually counts. As we grow across all three divisions, we are seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

The Paid Strategist is a crucial, client-facing role responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience building high‑performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.

This role is listed internally as Senior Account Strategist, Paid Media.

Roles & Responsibilities

Oversee and lead a collection of Paid Media accounts

Serve as direct support to client contacts

Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements

Drive referrals via client relationships and professional network

Build strategies for clients each quarter

Create, maintain, and optimize budgets for paid media campaigns across multiple channels

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Understand the value of Programmatic campaigns

Responsible for personal productivity and utilization

Work directly with Associate Director to ensure internal and client goals are achieved

Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Qualifications

3+ years experience working at a performance/digital marketing agency

Experience working specifically with B2B SaaS/tech clients in an agency setting

Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, and others)

Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize performance

Ability to drive results and measure via OCT

Proven and measurable success with mid‑market or enterprise accounts

Unique perspective on how to drive value for SaaS

Ability to translate and articulate strategy and tell stories with data

Competitive and curious mindset; a true problem solver

Passion for industry trends, including learning how AI and automation can enhance marketing and operations

Organize, prioritize and manage multiple projects simultaneously

Quality‑obsessed; maintenance of high standards in advertising work

Travel to visit clients approximately once per year, per client or as needed

Success Metrics

Encompass core values through every interaction, internally and externally

Effectively manage approximately five mid‑tier and enterprise accounts

Meet and exceed department‑level OKRs, such as client growth and goal attainment

Build client trust and relationships that create consistent renewals

Cross‑sell services that align with client goals and objectives

Clearly communicate results with client point of contact and executives

Exceptional decision making related to strategic direction for accounts

Benefits

Set living wage, annual base salary range $90,000-$110,000 USD, with bonus eligibility

Medical, dental, vision, disability, and life insurance coverage for you and your family; 100% employer‑paid plan for you and 50% contribution for dependents

Mental health: access to certified therapists through Spring Health, membership to Headspace

Physical health: Gympass

Time off: Unlimited PTO (minimum 2 weeks), paid company holidays, your birthday off, end‑of‑year recharge (closed December 24–January 1), paid parental leave

Financial: Traditional and Roth 401(k) with 3% company match

Annual bonus based on tenure, increasing over time

Annual anniversary trip with peers and executive leadership

Work Environment
As a remote‑first company, you have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For certain positions, we will also accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and reside permanently in that country.

This role is fully virtual from your home office. Collaboration occurs primarily through Zoom and Slack. You will be required to operate a laptop (PC or Mac), use necessary software platforms and productivity tools, maintain reliable internet access, and maintain a professional background.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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