Director Product Marketing

Director Product Marketing, Mid-Market Solutions- North America

Want to help influence the future of human capital management (HCM) and accelerate sales and marketing success? Join the ADP Solutions & Market Insights team as a hands-on, experienced product marketer focused on advancing the growth of ADP Workforce Now.
This role is part of the Solutions Marketing & Insights organization, focused on:
Bringing a strong outside-in perspective to everything we do
Elevating product focus and driving launches that make an impact
Increasing demand through outcomes-driven, insight-led marketing
Reporting to the Senior Director of Product Marketing, you will partner across Product Management, Marketing, Sales, Service, Operations, Market Insights, Competitive Intelligence, and Analyst Relations. You will craft compelling positioning, messaging, narrative storytelling, and go-to-market strategy for ADP Workforce Now in the North American mid-market.
Responsibilities
Develop clear, compelling messaging that differentiates ADP's solutions and enables sales, marketing, and client-facing teams to communicate value.
Craft accurate, outcomes-driven value propositions for mid-market buyers.
Develop messaging that aligns with product strategy and highlights differentiated capabilities.
Partner with Sales Readiness, Pre-Sales, Enablement, and training teams to ensure consistent narratives across collateral, demos, presentations, and tools.
Develop core product marketing assets, including collateral, product videos, website content, sales sheets, brochures, white papers, webinars, and more.
Contribute to analyst submissions, executive presentations, internal briefings, and event content.
Serve as the strategic advisor and owner of product messaging across campaigns, digital programs, demand generation, and sales materials.