Digital Strategist

Who We Are & What We Do
Tallahassee Memorial Healthcare (TMH) is a private, nonprofit community-based healthcare system that provides care to a 22-county region in North Florida and South Georgia. We are a career destination with over 6,000 colleagues who reflect the diversity of our community.

TMH is the region's healthcare leader and top provider of advanced care with a 772-bed acute care hospital and the region’s only:

Level II Trauma Center

Primary Stroke Center

Level III Neonatal Intensive Care

Pediatric Intensive Care

The most advanced cancer, heart and vascular, orthopedic & surgery programs in the Panhandle.

Our system also includes a psychiatric hospital, multiple specialty care centers, six residency programs, and more than 50 affiliated physician practices.

How You'll Make An Impact
The Web/Digital Strategist is responsible for leading and optimizing Tallahassee Memorial HealthCare’s digital presence, including TMH.ORG, email marketing, search strategy, and digital advertising. This role drives performance across all digital channels by leveraging best practices in SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) to ensure content is discoverable, relevant, and aligned with user needs.

This position manages the day-to-day strategy, content, and performance of TMH.ORG, ensuring a seamless, user-centered experience that supports organizational goals. The Web/Digital Strategist also develops and executes email marketing campaigns and oversees digital advertising efforts to effectively reach and engage target audiences.

A forward-thinking and data-driven self-starter, this individual continuously brings new ideas, tools, and industry best practices to enhance TMH’s digital ecosystem. The Web/Digital Strategist collaborates closely with the Director, Digital Strategy and Marketing & Communications team to plan, execute, and optimize integrated digital initiatives that strengthen TMH’s overall digital footprint.

Reports
PR/Digital Design Architect

Supervises
None

What You’ll Need To Apply
Required Education
A bachelor’s degree in IT, Communications, Marketing, or related field

Preferred Education
Certified in Google Adwords

Required Experience
2+ years of digital experience, including website management and search engine marketing

Required Certification/License/Registry
None

Equal Opportunity Statement
Tallahassee Memorial HealthCare is an equal opportunity employer and drug-free workplace. All employment is contingent upon successful completion of a drug screen, background check, reference verification, health assessment, and credential/license verification.

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