Paid Media Specialist

Paid Media Specialist

Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels
Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more
Ensuring that advertising messages align with client or company objectives
Measuring and executing A/B split testing for ad creative, copy, landing pages, etc to ensure optimal campaign performance
Running incrementality tests, lift studies, or geo-experiments
Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions)
Optimizing and auditing campaigns under supervision of senior Paid Media team members
Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders
Researching the current media and competitor landscape and keeping up to date with the latest media trends
Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners
Review, understand and take action based performance dashboards (Looker Studio, Tableau, Power BI) data
Analyzing CAC, CPL, ROAS, and conversion rates to guide optimization
Technical Skills: Familiarity with the following tools:
Google Tag Manager
Google Analytics 4
Looker Studio
Excel/Sheets advanced functions (VLOOKUP/XLOOKUP, pivot tables, REGEX, QUERY)
CRM or MAP familiarity (HubSpot, Salesforce, Marketo)
Understanding attribution models (first-touch, last-touch, data-driven)
Qualifications:
2-3 years or greater experience with online paid media platforms such as Google Search, FB & Instagram Ads, YouTube Ads, and more.
Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns
Excellent interpersonal and communication skills, including the ability to network
Strong analytical and organizational skills
Effective at working under pressure and meeting tight deadlines