Product Manager (Pricing and Promotion)

Role Overview
The Product Manager (Pricing and Promotion) leads initiatives that optimize profitability, drive velocity, and strengthen performance across the dealer sales channel. This role serves as the connective tissue between Product Marketing, Sales, Finance, and the Customer Experience Center (CXC) — ensuring every product launch, promotion, and pricing decision is grounded in insight, aligned across teams, and executed with excellence. The ideal candidate is a strategist and operator who can turn data into action.

Duties & Responsibilities
Pricing & Promotion Strategy

Develop and implement pricing and promotional strategies that maximize revenue and margin performance

Own Instant Rebate (IR) calendars, UMAP planning, and channel differentiation frameworks

Analyze promotional ROI and make recommendations for optimization

Channel Management

Oversee segmentation and strategy for dealer, retail, and e-commerce channels

Partner with Sales to identify and develop channel‑specific growth initiatives

Ensure consistent and effective product positioning across all customer touchpoints

Performance Analytics

Monitor and analyze POS data, demand forecasts, and promotional performance

Provide actionable insights to improve sell‑through velocity and margin contribution

Build reporting tools that measure Go‑To‑Market (GTM) effectiveness and inform future strategies

Cross‑Functional GTM Execution

Collaborate with Product Marketing, Sales, Finance, and CXC to align launch timelines and messaging

Lead Go‑to‑Market (GTM) planning sessions and post‑launch reviews

Maintain GTM playbooks and support continuous improvement in execution

Monitor brand engagement metrics and adjust content strategies based on participation and feedback

Experience & Qualifications

Education

Bachelor's Degree (or equivalent experience) in Marketing, Communications, Business, or related field

Master's Degree, MBA – Preferred

Experience

Minimum 8 years combination of relevant experience spanning product marketing, brand management, or category leadership

Proven experience driving performance across multi‑channel environments (retail, dealer, e‑commerce)

Experience with interpreting POS data and forecasting trends

Strong marketing communications/branding experience

Software/Technical Skills

Knowledge of CRM, CMS, or communication and forecasting tools (Salesforce, SharePoint, SAP, etc.)

Knowledge of Microsoft Office (Outlook, PowerPoint, Word, Excel, Teams)

Knowledge of Project Management tools (Workfront)

Knowledge of Tableau – Preferred

Other Skills/Knowledge/Abilities

Strong leadership and cross‑functional project management skills

Exceptional written and verbal communication skills, with the ability to influence stakeholders toward aligned outcomes

Exceptional analytical skills and data‑driven mindset with the ability to translate insights into strategy

Ability to build strong internal and external stakeholder relationships

Excellent attention to detail

Ability to think strategically with a passion for execution and measurable results

Knowledge of sewing, crafting, and creative retail community

Additional Details for This Role
This is a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager.

Base Salary
The targeted base salary range for this position is $110,000 – $135,000 per year.

Additional Compensation
This position is eligible for a 15% bonus at 100% of target, with the opportunity to achieve above 100% depending on company performance and alignment with company bonus plans. Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.

Our Benefits
We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. We also offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs.

Equal Opportunity Employer Statement
Brother International Corporation is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at eoe_applicant_accommodations@brother.com.

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