GP and iTero Marketing Manager

GP and iTero Marketing Manager
Department:

Marketing

Employment Type:

Full Time

Location:

EMEA-Italy

Description
Marketing Manager responsible for developing and executing the assigned marketing plan for Italy in line with company strategy to deliver the objectives.

Key Responsibilities
In this role, you will…

Translate and executes regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget including:

Strategy Planning as part of AOP

Localize campaign materials

Implementation of media Planning including Digital

Local evidence development (publications, speakers)

Local Congress + exhibitions

OPEX Budget Management

Proactively represent the country and our customers providing insights and analytics for NPD and global strategy development;

Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan;

Build KOL network (speakers, key customers, institutions) to support execution of the plan;

Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan.

Identify and champion local growth opportunities in addition to the regional plan

Key stakeholder in country leadership team to lead the country marketing plan;

Development of country market insights and analytics to successfully execute country market plans;

Translate and support of development of marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication);

Country Market analysis to support ROI expecations;

Developing and maintaining relationships with country speakers, customers and universities;

Cross functional coordination with Sales and finance teams to support business growth;

Establishing close relationships with the global, regional and local marketing teams;

Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.

Utilise digital communication platforms to deliver plan

You will report into the Italian Marketing Director. You will be based in local office, with regular travel within the responsible market and to HQ in Switzerland.

Skills, Knowledge & Expertise
In this role, you’ll need …

Bachelor degree or above, preferably in a marketing or business related field.

Ideally at least 5 years of proven work experience in marketing at country level.

Industry background in the medical device field.

Excellent communication and presentation skills. Native local language and fluent English

Preferably sales experience in medical devices

Strategic Thinker

Highly Organized

Action Oriented

Takes initiative / proactive

Strong communication and presentation skills

Results oriented

Strong time management skills

Display a strong sense of urgency

Expert in Powerpoint, Excel, Word, and overall computer organizational skills

Ability to lead and collaborate with cross functional groups.

Fluent in English and fluent in language of assigned country;

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