Content Creator (Freelancer) New York City, New York

We are seeking a creative and highly motivated Content Creator to join WITHIN's Creative Production team in a full-time capacity. If you live and breathe social media, especially platforms like TikTok, and have a knack for creating thumb-stopping, authentic content, this role is for you. You’ll be instrumental in bringing our brand(s) to life online, transforming ideas and trends into engaging content with a strong focus on User-Generated Content (UGC) styles. Reporting to the Post Production Supervisor, you will be a key player in our content creation engine, collaborating across teams to produce timely and relevant social-first content.

Responsibilities

Trendspotting & Ideation:

Constantly monitor social media platforms (especially TikTok, Instagram Reels, etc.) to identify emerging trends, sounds, and formats, translating them into actionable content ideas for our accounts.

Content Creation:

Conceptualize, script, shoot, and edit engaging short-form video and static content optimized for various social media platforms, capturing an authentic, often UGC-style, look and feel.

UGC Focus:

Develop and execute strategies to encourage and leverage user-generated content, as well as create brand content that mimics authentic UGC.

Creative Collaboration:

Work closely with the Social Media Manager / Content Lead and broader Marketing/Creative teams to align content with campaign goals, brand voice, and platform best practices.

Basic Editing & Graphics:

Perform necessary edits, add text overlays, incorporate trending audio, and utilize basic motion graphics or in-app effects to enhance content and ensure it’s platform-native.

Asset Management:

Organize and manage digital assets (raw footage, edited videos, graphics) for social media use, ensuring easy access and archiving.

Platform Management:

Stay updated on best practices, features, and algorithm changes across key social media platforms.

Performance Awareness:

Have a general understanding of what resonates with audiences and contribute insights based on content performance.

Qualifications

Social Media Native:

Proven experience creating engaging content specifically for platforms like TikTok, Instagram Reels, YouTube Shorts. Understanding of nuances, trends, and culture of these spaces.

Content Creation Skills:

Demonstrated ability to shoot (often with a smartphone) and edit compelling short-form video content.

Editing Proficiency:

Comfortable using mobile editing apps (e.g., CapCut, InShot) and/or basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro).

UGC Acumen:

Strong understanding of what makes UGC effective and experience creating content in that authentic style.

Creative & Agile:

Ability to generate creative ideas quickly and adapt to the fast-paced nature of social media trends.

Collaborative Spirit:

Excellent communication skills and ability to work effectively within a team environment.

Organizational Skills:

Ability to manage multiple projects simultaneously and meet deadlines.

About WITHIN
WITHIN is the world’s first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses traditional marketing silos between creative and media, performance and brand, and across media channels. We offer a full suite of services including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer programs to work with brand partners in an integrated fashion and align marketing strategies with core business objectives.

Weave AI into everything we do, using the latest technology to innovate, work smarter, and scale decisions. AI is integrated into daily work across teams to support success.

Equal Opportunity
WITHIN is an equal opportunity employer. We do not discriminate on the basis of protected status in any employment decision. Applicants may voluntarily identify demographic information for government reporting purposes; providing this information is optional and will not affect hiring decisions. We comply with applicable equal employment opportunity laws and regulations.

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