Digital Marketing Manager - Global Health - ISM

Job Description
The Digital Marketing Manager must have a strong understanding of the web and digital marketing strategies and tactics that drive customer acquisition. He/She must own the development, implementation, and execution of digital marketing efforts to promote the Mount Sinai Health System's services, enhance visibility, and increase patient appointments. This individual will work closely with internal stakeholders, external vendors, and cross‑functional teams to create and execute data‑driven campaigns that align with the Health System’s strategic goals and strengthen its reputation as a leader in health care, medical education, and scientific research.

Qualifications

BA/BS degree in Marketing, Digital Marketing or a related field, or equivalent work experience required.

Seven plus years of demonstrated experience in advertising, marketing communications, or a related field.

Experience in health care marketing is a plus.

Responsibilities

Work closely with teams within Digital Marketing (SEO, Data & Analytics, Content Management, Social Media) and the Central Marketing team to provide 360‑degree marketing and communication services for service areas.

Manage budget associated with digital marketing campaigns for assigned areas.

Identify and communicate actionable insights from data and analytics to drive audience engagement.

Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics.

Work with external agencies to execute campaigns, measure and report on effectiveness.

Manage campaign performance reports and share results with leadership regularly.

Edit and optimize website components (copy, page titles/descriptions, and site architecture) to increase natural search engine rankings and support strategic goals and messaging for priority service lines and departments.

Perform overall day‑to‑day management of multiple projects to ensure that project objectives are achieved within time, cost, and quality constraints and maintain project documentation including plans and status reports.

Build and maintain effective working relationships with departments throughout the Icahn School of Medicine at Mount Sinai and the Mount Sinai Health System.

Serve as the primary point‑of‑contact between the Digital and Social Media Department and priority service lines, providing strategic guidance and leading day‑to‑day project management and workflow.

Stay ahead of industry trends by maintaining a thorough understanding of marketing best practices, new tools, relevant industry benchmarks, and KPIs.

Equal Opportunity Employer
The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law. We are deeply committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported.

Compensation Statement
Mount Sinai Health System (MSHS) provides a salary range for this role of $79,720 – $119,580 annually. Actual salaries depend on a variety of factors, including experience, education, and hospital need. This salary range does not include bonuses, incentives, differential pay, or other forms of compensation or benefits.

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