Public Relations and Marketing Manager

Public Relations & Marketing Manager

Mississippi Public Broadcasting is a state-licensed public media organization serving audiences across Mississippi through radio, television, and digital platforms. Mississippi Public Broadcasting is a trusted multimedia organization that educates, enlightens and entertains Mississippians. As the only statewide radio and television broadcast network, MPB connects Mississippi households and communities. We're seeking a Public Relations & Marketing Manager who can turn strategy into actionable insights and messaging into measurable impact. This role is designed for a communications professional who understands how to build brand presence, manage reputation, and execute integrated campaigns across a complex media environment. From earned media to paid placements, from internal collaboration to external partnerships, this position plays a critical role in shaping how our organization shows up across platforms—and how audiences engage with our content.
The Public Relations & Marketing Specialist leads the planning, coordination, and execution of strategic communications and marketing initiatives across multiple departments and platforms, including Television, News, Radio, and Education. This role requires a highly organized, deadline-driven professional who can manage competing priorities, oversee budgets and media buys, and ensure seamless content distribution across owned and non-owned platforms. This position works closely with the Director of Communications – and is equal parts strategist, project manager, and communicator, responsible for aligning messaging, maintaining brand consistency, and maximizing reach through thoughtful planning and execution.
Key responsibilities are as followed:
Strategic Communications & PR:
Develop and execute integrated public relations and marketing strategies that drive awareness, audience growth, and engagement
Build and maintain relationships with media outlets, partners, and community stakeholders to generate earned media opportunities
Draft press releases, talking points, and key messaging aligned with organizational priorities
Campaign Planning & Execution:
Plan and manage multi-channel campaigns from concept through execution, including timelines, deliverables, and performance tracking
Coordinate campaign rollouts across broadcast, digital, social, email, and external distribution platforms
Ensure alignment between messaging, creative assets, and targeted audience strategies
Media Buying & Budget Management:
Plan, negotiate, and execute media buys across digital, broadcast, and other paid channels
Track and manage campaign budgets, ensuring efficient allocation of resources and measurable ROI
Monitor performance and optimize campaigns based on analytics and KPIs
Content & Distribution Management:
Oversee the development and distribution of content across all platforms, including website, social media, email, and third-party channels
Ensure consistent brand voice and messaging across internal departments and external platforms
Collaborate with internal teams to adapt content for various audiences and formats
Develop collateral material, including agency branded assets and merchandise for external campaigns, brand awareness, promotions and cause marketing
Cross-Department Collaboration:
Serve as a central point of coordination between Television, News, Radio, Education, and other internal teams on all communications and marketing initiatives
Manage workflows, approvals, and timelines to keep projects moving efficiently
Balance multiple projects and deadlines while maintaining attention to detail and quality control, including brand guidelines
Analytics & Optimization:
Track, analyze, and report on campaign performance using data-driven insights to adjust campaign strategy and effectiveness
Adjust strategies and tactics to improve engagement, reach, and overall effectiveness
Stay current on industry trends, audience behaviors, and emerging platforms
Events & Community Engagement:
Support planning and promotion of events, ensuring strong attendance and visibility
Coordinate messaging and materials for community outreach and partnerships
What you'll need to be successful:
A strategic thinker who can also execute at a high level
Highly organized with strong attention to detail and workflow management
Collaborative and comfortable working across multiple teams and departments
Data-driven, with the ability to translate insights into action
Adaptable in a fast-paced environment with evolving priorities
Strong project management skills with the ability to juggle multiple deadlines and priorities
Strong understanding of digital marketing, analytics, and content distribution strategies
Proficiency in Microsoft 365 and Adobe Creative Suite
Excellent writing, editing, and verbal communication skills
Preferred Qualifications:
Bachelor's degree in Marketing, Communications, Public Relations, or related field
7+ years of experience in public relations, marketing, or integrated communications
Proven experience managing campaigns, media relations, and cross-platform content strategies
Experience in managing teams of 3+ persons preferred
Experience with media planning, buying, and budget management
Experience with email marketing platforms (e.g., Constant Contact) and social scheduling/analytics tools (e.g., Sprout Social or similar)