Market Researcher

JOB DESCRIPTION
Job Title: Project Manager, Research Strategist

Location: New York, NY or Albany, NY

About our client
OpAD Media is an independent New York-focused media planning and buying solutions firm dedicated to improving the lives of individuals through various public outreach campaigns. With a passion for developing strategic customized plans that optimize our clients’ media dollars, we generate exciting, innovative opportunities in a media landscape that is constantly shifting and evolving. We foster a dynamic energy committed to the common goal of delivering impactful campaign messaging in the most effective and efficient ways.

Responsibilities

Lead the end-to-end lifecycle of campaigns, from planning and kickoff through execution, billing, and reconciliation

Develop and manage detailed project plans, timelines, and cross-channel workflows

Serve as the central coordinator across account, strategy, and media teams to ensure alignment on scope, priorities, and deadlines

Manage approvals, documentation, and file organization across departments

Proactively identify and resolve roadblocks to keep projects on track

Conduct market, audience, and competitive research to inform campaign planning and strategic recommendations.

Develop client-facing research summaries, insights decks, and strategic briefs.

Support the development of data-driven media strategies through analysis of historical performance, audience insights, and media consumption trends

Gather and synthesize qualitative and quantitative data from multiple sources (platform analytics, reporting dashboards, public datasets, third-party tools)

Identify emerging trends in media, consumer behavior, and public-sector communications to inform proactive recommendations

Collaborate with account and media teams to translate research findings into actionable campaign optimizations

Support post-campaign analysis and reporting by evaluating performance data and surfacing key learnings

Qualifications

2–4 years of experience in project management, operations analytics, or campaign execution within media, advertising, marketing, or public-sector communications

2–4 years of experience in audience, media and market research, with strong understanding of audience strategy and segmentation, as well as qualitative and quantitative research methodologies

Strong proficiency in U.S. Census data analysis, with the ability to apply critical thinking to develop strategic recommendations

Proven ability to manage complex, multi-workstream projects with multiple stakeholders and tight timelines

Detail-oriented with a commitment to maintaining high standards for project quality, including accuracy, consistency, relevance, and accessibility

Clear and confident communicator, able to align cross-functional teams and manage expectations

Demonstrated ability to anticipate roadblocks, solve problems, and adapt plans as priorities evolve

Comfortable managing timelines, budgets, scope, and documentation simultaneously

Ability to balance tactical execution with an understanding of broader campaign and business objectives

Knowledge and experience with traditional media strategy and planning (broadcast, out-of-home, print)

Tools and platform expertise:

Project management and workflow tools (i.e. Asana)

MS Office Suite (Excel, PowerPoint, Word)

Reporting dashboards, Analytics Platforms (i.e. Power BI, Google Analytics)

MRI/Simmons or similar qualitative/behavioral research data platforms

comScore

Google Trends

Preferred Qualifications

Experience working on destination/tourism, public sector, nonprofit, or health-focused campaigns

Familiarity with digital media workflows and media buying platforms (Meta, Google Ads, programmatic platforms)

Knowledge of New York State or regional audience considerations

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