Account Director (Mass Club)

Director, Retail Excellence - Hybrid in Bentonville, AR

We are seeking a Director, Retail Excellence to join our commerce marketing agency and lead retailer-specific strategy and activation for consumer-packaged goods (CPG) brands. This role sits at the intersection of shopper marketing, retail media, and omni-commerce planning, serving as a strategic partner to both clients and internal teams.
The Director will own retail strategy for 2–4 major client accounts within a specific industry vertical, translating brand objectives, shopper insights, and retailer priorities into actionable go-to-market plans. Working closely with client leadership and cross-functional agency partners, this role ensures that retail thinking is embedded throughout the planning, briefing, and execution lifecycle—from strategy through measurement.
This is a senior, hands-on leadership role within a fast-paced commerce and retail marketing agency, supporting CPG brands across national retailers and retail media networks.
Key Responsibilities
Lead Retail Strategy Development
Client Partnership & Integration
Retailer & Retail Media Expertise
Cross-Functional Leadership
Go-to-Market Plan Ownership
Measurement & Optimization
Team Leadership & Enablement
Scope & Impact
Lead retail strategy across 2-3 CPG client accounts and 3-5 key retail partners
Influence annual client media and commerce investment
Manage and develop a team of supervisors and account executives within the Retail Excellence discipline
Required Knowledge & Skills
Deep understanding of the U.S. retail landscape specifically within the Mass & Club channels, shopper behavior, and retailer priorities
Strong working knowledge of retail media networks, shopper marketing programs, and omni-commerce ecosystems
Proven ability to translate data and insights into actionable, retailer-specific strategies
Experienced client leader with strong executive presence and the ability to influence senior stakeholders
Exceptional collaboration skills across media, analytics, creative, commerce, and sales disciplines
Demonstrated experience coaching and developing high-performing teams in an agency environment
Qualifications
Bachelor's degree in marketing, eCommerce, or a related field (Master's degree a plus)
8–10 years of experience in commerce marketing, retail strategy, shopper marketing, or related disciplines
Background working within a commerce, shopper, or integrated marketing agency supporting CPG brands preferred
Work Environment
Remote role with occasional travel for client meetings, team leadership events, and industry conferences
Predominantly computer-based work requiring frequent collaboration with distributed teams across time zones
Why Join Us
You'll join a fast-growing commerce marketing agency at the forefront of shopper, retail media, and omni-commerce innovation—partnering with leading CPG brands to solve complex retailer challenges and deliver measurable growth.
Job Will Remain Open Until Filled