Analyst, Marketing Operations Optimization

Position Purpose
The Marketing Analyst will partner with marketing and creative teams to provide business insights and help develop analytical tools to improve marketing efficiency and effectiveness. This role will build strong business relationships with marketing team members and serve as an analytics subject matter expert for marketing and marketing leadership. This position will be responsible for analyzing data to identify trends, identifying opportunities for marketing and engaging team members to expand support where needed. The role will also be responsible for ensuring data accuracy, expanding data sources and identifying methods to improve insights and capability for marketing across analytics.

Key Responsibilities

20% Serve as primary point of contact for marketing, competitive and Home Depot analytics for marketing team. Cultivate and maintain relationships with marketing team members to understand priorities, strategic initiatives and analytics needs.

20% Leverage available resources to analyze data, identify opportunities to improve THD and marketing business, and present results to affected marketing team members, business partners and leadership.

20% Work on Marketing special projects, including process improvement, process tool development and marketing campaigns as directed.

20% Partner with IT, Marketing Operations and other analytics teams to develop and launch new tools for marketing use. Ensure smooth change management and adoption via training and communication.

20% Design, develop and distribute key reports for the marketing organization.

Identify opportunities for improvement, including new data sources, enhanced KPI and better visualizations.

Direct Manager / Direct Reports

This position typically reports to Marketing Manager

This position has 0 direct reports

Travel Requirements

Typically requires overnight travel less than 10% of the time.

Physical Requirements

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

No travel required

Minimum Qualifications

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications

Previous experience in Marketing or Marketing Operations

Strong analytical and problem solving skills

Ability to quickly retrieve, manipulate, analyze and interpret data

Prior experience with data visualization platforms (Tableau)

Extensive knowledge of Microsoft Excel, PowerPoint and some SAS/SQL required.

Experience with Unica, Teradata, and/or Hadoop preferred.

Solves problems by proactively thinking through approaches to the data or analysis based on the objectives of the assignment

Participates as a collaborative team member, holding himself/herself and the team accountable for the work

Solid quantitative and research skills and proven data interpretation capabilities

Excellent verbal and written communication skills and an ability to prepare clear and concise leadership-ready documents

Minimum Education

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education

No additional education

Minimum Years of Work Experience

3

Preferred Years of Work Experience

No additional years of experience

Minimum Leadership Experience

None

Preferred Leadership Experience

None

Certifications

None

Competencies

Action Oriented

Collaborates

Communicates Effectively

Customer Focus

Drives Results

Equal Opportunity Statement
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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