Account Manager, Fashion

Account Manager, Fashion
About AZIONE
AZIONE is not a traditional PR agency. We operate at the intersection of culture, media, and brand, building relevance, not just awareness. Across fashion, retail, lifestyle, and contemporary design, we help brands shape conversation, enter culture, and drive measurable business impact through strategic storytelling, media relations, partnerships, experiential activations, influencer, and cultural positioning.

Job Description
We’re looking for an Account Manager to join AZIONE’s Fashion Division on the Media + Brand team, supporting a portfolio of consumer fashion, retail, and contemporary designer accounts. This is not a traditional publicity role. It’s a strategic, culturally plugged-in position for someone who understands how fashion brands build relevance today across media, retail, celebrity, partnerships, and consumer conversation.

You should have a strong pulse on the evolving fashion and media landscape, from luxury and contemporary fashion to retail disruption, creator influence, and cultural storytelling. You know how to translate a brand’s product, founder story, business growth, or campaign into meaningful editorial opportunities and culturally resonant moments.

You understand the modern media ecosystem across:

Fashion + retail media

Business + consumer press

Thought leadership & Founder positioning

Cultural relevance + commercial impact

You don’t simply react to trends, you anticipate where the conversation is headed and position brands at the center of it.

Key Responsibilities
Client Leadership & Growth

Lead day-to-day management of media and brand workstreams across consumer fashion, retail, and contemporary designer accounts

Partner with senior leadership to execute integrated communications strategies aligned with client goals and KPIs

Contribute to identifying growth opportunities including campaigns, launches, partnerships, experiential activations, and cultural moments

Manage timelines, deliverables, and client communication with precision and strong attention to detail

Lead client calls, status meetings, showroom appointments, desksides, previews, and media-facing moments alongside senior leadership

Media Strategy & Cultural Relevance

Drive proactive media outreach across fashion, retail, business, lifestyle, trade, and culture verticals to secure meaningful coverage and brand visibility

Develop compelling story angles spanning product launches, executive thought leadership, retail growth, cultural trends, partnerships, and industry shifts

Identify and shepherd editorial opportunities tied to broader conversations happening across fashion, consumer behavior, retail, luxury, and culture

Support the development and execution of integrated campaigns inclusive of media relations, affiliate, partnerships, and experiential

Maintain a strong understanding of the evolving media landscape, including how traditional press, affiliate, and social conversation intersect

Help secure culturally relevant brand moments that extend beyond traditional PR into broader conversation and visibility

Execution Excellence

Oversee day-to-day execution of launches, campaigns, partnerships, events, and editorial initiatives from concept through completion

Draft and edit pitches, media alerts, briefing documents, recaps, and client materials with a strong understanding of tone, positioning, and audience

Manage media tracking, reporting, and coverage analysis to demonstrate both qualitative and quantitative impact

Ensure all client materials and communications are polished, accurate, strategic, and aligned with brand positioning

Monitor fashion, retail, media, and cultural trends daily, proactively surfacing opportunities and insights to clients and internal teams

Networking & Relationship Building

Continuously grow a high-value network across:

Fashion editors and writers

Retail, business, and trade media

Brand and cultural partners

Be recognized as someone who is highly responsive, well-connected, strategic, and solutions-oriented

Leadership

Mentor and support junior team members across account management, media strategy, and execution

Set the standard for client service, strategic thinking, organization, and executional excellence

Foster a collaborative, proactive, and culturally connected team environment

Lead with professionalism, accountability, and strong communication across all client and internal interactions

What Makes You Stand Out

5+ years of experience across fashion PR, media relations, brand communications, or integrated marketing

Direct experience supporting fashion, retail, contemporary designer, or lifestyle accounts

Strong relationships and familiarity with fashion, retail, business, and culture media landscapes

Understanding of how fashion brands build relevance today across media, celebrity, creator ecosystems, partnerships, and experiential

Strong instincts for storytelling, trend forecasting, and identifying culturally relevant opportunities

Experience working across launches, fashion week, partnerships, retail moments, and executive visibility initiatives

Exceptional writing, communication, and organizational skills

Ability to manage multiple fast-moving priorities simultaneously in a high-pressure environment

Proactive, entrepreneurial, resourceful, and highly solutions-oriented with strong ownership mentality

Deep interest in fashion, culture, media, retail, and the evolving consumer landscape

Benefits

Salary - $95,000 - $110,000 (commensurate with experience)

100% medical and dental coverage

Bonus and commission opportunities

Year-long summer Friday hours

401K benefits

To Apply:

Please send your resume to career@azionepr.com. Visit AZIONEPR.com for more information about our company.

#J-18808-Ljbffr