Mediabistro logo
job logo

Content Strategist - Marketing & Sales Enablement

Plante-Moran, Ann Arbor, MI, United States

Salary min: $58,000.00

Salary max: $90,000.00


Count on us.

Our \"we-care\" culture is more than just a motto; it\'s a promise. From day one, we prioritize your growth, well-being, and success. You can count on us to support your career journey and help you achieve your professional goals. Join us.

Your role.
Your work will include, but not be limited to:

Develop and refresh marketing and sales enablement content (proposal content, collateral, web/digital content, pitch decks, case studies, and other resources).

Draft, edit, and optimize content from briefs and insights (including appropriate use of AI and SEO/user best practices).

Partner with SMEs and stakeholders to gather inputs (interviews/research), translate complex topics, and align messaging to go-to-market strategy.

Coordinate with designers/multimedia teams and manage reviews to deliver polished, audience‑ready assets.

Promote adoption of content systems and tools by coaching stakeholders on effective use and best practices.

Co‑manage the firm\'s library of proposal content and marketing collateral.

Use content management systems and taxonomies to maintain large content libraries, including tagging and metadata.

Use proposal management/automation tools to build customized templates for proposals, pitch decks, and other sales materials.

Apply editorial judgment to ensure quality, accuracy, consistency, usability, and alignment with brand and style standards.

Maintain public accounting professional standards and client confidentiality, with strong attention to detail.

Use creative problem‑solving to support pursuit strategy, partners, and practice teams, emphasizing scalable, accessible AI‑and technology‑enabled solutions.

The qualifications.

Bachelor\'s degree in marketing, communications, professional writing, journalism, English, or a similar discipline from an accredited college or university, or equivalent experience required.

Minimum of three years of increasing responsibility and demonstrated experience with marketing content, copywriting, and/or business writing in complex or technical subject areas.

Experience with the development of proposals or pitches in a professional services or corporate environment a plus.

Experience collaborating with cross‑functional teams and stakeholders at all organizational levels throughout the creative process.

Demonstrated writing, editing, content management, project management, and design skills with a strong attention to detail.

Exceptional communication, organizational, problem‑solving, and critical thinking skills with the ability to thrive in a collaborative environment.

Comfort working with ambiguity and exercising judgment in complex, stakeholder‑driven situations.

Advanced Microsoft Office skills, including Word, PowerPoint, and SharePoint.

Benefits.
We are pleased to offer eligible staff a robust benefits package. Eligibility and contribution requirements for some of these benefits vary based on the number of hours staff work per week. Highlights include health, dental, vision, disability, and life insurance. In addition to this, eligible staff are able to take advantage of our Flexible Time Off and various pre‑determined holidays, as well as a 401(k) plan, flexible benefits plans, business‑related travel expense, lodging, and meal reimbursement for business‑related use. A pension plan is also available for eligible administrative and paraprofessional staff. A discretionary bonus plan is available for eligible staff. Plante Moran also offers some contingent staff positions the option to elect health insurance in addition to limited paid sick time.

Legal and Equal Opportunity.
Plante Moran is an Equal Opportunity Employer.

Plante Moran maintains a drug‑free workplace.

Under Colorado’s Job Application Fairness Act, you have the right to redact, from any documents that you submit in connection with your application, information that identifies your age, date of birth, or dates of attendance at or graduation from an educational institution. Should you wish to exercise your right to redact such information, please redact it prior to submitting documentation.

Compensation.
The compensation range for this role in CO, IL, OH, and MA is: $58,000.00 - $90,000.00.

#J-18808-Ljbffr