Live Commerce Producer

Job Type

Full-time

Description

Location:

Salt Lake City, Utah

About Cariloha

Cariloha is an omni-channel brand specializing in luxuriously soft, sustainable bedding, bath, and apparel made from eco-friendly bamboo viscose. Rooted in comfort and conscious living, Cariloha blends Caribbean style with the spirit of Aloha to deliver elevated, everyday essentials.

With over 70 stores across 16 countries, Cariloha continues to expand its global footprint while maintaining a commitment to quality, innovation, and sustainability. As a Certified B Corporation, we meet the highest standards of verified performance, accountability, and transparency across environmental and social impact.

We're looking for team members who are excited to help build a modern, high-growth brand at the intersection of content, commerce, and culture.

Role Overview

This is not a traditional producer role.

We're looking for a high-energy, on-camera operator who can both host and scale a best-in-class live commerce program. This role sits at the center of content, conversion, and creator commerce.

You will:

Go live frequently (often daily) and drive real-time revenue
Build and manage a network of live-selling creators and agencies
Develop repeatable live formats that consistently convert
Turn live content into a scalable growth engine across TikTok Shop and emerging platforms
This role is part of the broader Social Commerce team and will also contribute to content creation, campaigns, and brand activations. You should be equally comfortable on camera, behind the scenes, and in the field at events or shoots.

What You'll Own

1. Live Commerce Revenue Engine

Own and scale TikTok Shop Live as a meaningful and growing revenue channel
Host live sessions regularly (daily/weekly cadence) with a focus on conversion and sales
Develop high-performing live formats (product storytelling, bundles, routines, drops, urgency tactics)
Drive revenue through compelling storytelling, offers, and real-time audience engagement
2. On-Camera Hosting & Selling

Serve as a primary or backup live host
Confidently engage audiences with strong presence, clarity, and energy
Capture attention in the first few seconds and maintain retention over longer sessions
Clearly communicate product value and create urgency that drives purchasing behavior
Act as a face of Cariloha's live commerce presence
3. Creator Live Network & Agency Partnerships

Build and scale a network of creators and agencies who can go live on behalf of the brand
Recruit, onboard, and train live-selling creators
Provide scripts, product education, and performance feedback
Expand beyond owned channels into a distributed live commerce ecosystem
4. Live Content & Video Production

Create and direct high-performing short-form videos that support live selling and product discovery
Repurpose live content into TikTok posts, ads, and product videos
Collaborate with creators to generate high-quality, conversion-driven UGC
Ensure strong execution across lighting, audio, framing, and storytelling
5. Show Production & Execution

Own end-to-end live production:

Run-of-show
Product sequencing
Promotions and timing

Ensure every live is structured, engaging, and optimized for conversion
Manage technical setup and troubleshoot issues to ensure seamless execution
6. Performance & Optimization

Track and optimize key metrics:

GMV
Conversion rate
Average order value
Viewer retention

Identify winning formats and scale them
Continuously test hooks, timing, offers, and talent
Build a repeatable playbook for high-performing live sessions
7. Social Commerce Content & Event Support

Act as a core contributor to the Social Commerce team beyond live sessions
Create and appear in short-form content (TikTok, Reels, Shorts) to support campaigns and product launches
Collaborate with creators and internal teams to produce engaging, conversion-focused content
Support campaign shoots, creator days, and brand activations as:

On-camera talent
Live host
Or producer behind the scenes

Assist with IRL events, pop-ups, and partnership moments, ensuring content is captured and optimized for social and paid use
8. Cross-Functional Collaboration

Partner closely with:

Creator & Brand Partnerships
Paid Media
Creative
E-commerce

Integrate live commerce into product launches, campaigns, and seasonal moments
Ensure alignment between live content, paid media, and broader marketing initiatives
Success in This Role Looks Like

Live commerce becomes a consistent, scalable revenue channel
Strong pipeline of high-converting live sessions and creators
Repeatable formats that drive predictable GMV growth
A growing creator-led live network beyond owned channels
High-performing content that extends into paid and organic channels
Requirements

Who You Are

2-4+ years of experience in live commerce, TikTok Shop, social commerce, or content production
Proven ability to drive revenue through live or video-based selling
Comfortable, engaging, and confident on camera for extended periods
Deep understanding of:

TikTok and short-form video platforms
Live selling psychology
Consumer behavior in social commerce

Experience recruiting or managing creators or live hosts
Strong instincts for what converts vs. what simply looks good
Hands-on experience with:

Filming (mobile or camera)
Lighting and audio setup
Editing tools (CapCut, Adobe Creative Suite, etc.)

Comfortable flexing between live selling, content creation, and event-based production
Highly organized, scrappy, and execution-focused
Available to travel 30-40% of the time
Bonus Points

Experience scaling TikTok Shop with direct GMV ownership
Background in live selling, QVC-style retail, or direct response marketing
Existing network of live-selling creators or agencies
Experience running high-frequency live schedules (daily or near-daily)
Compensation & Benefits

Medical, dental, vision, and life insurance
401(k) with company match
Paid time off (PTO)
Flexible work schedule and telecommuting opportunities
Gym membership options
Employee recognition programs, including monetary rewards and annual "Live Your Dream" awards
Generous employee product discounts and annual product giveaways
Company events, catered meals, and a fully stocked kitchen
Annual one-on-one financial consulting