Marketing Communications Associate Director (E6122)

Job Summary
The Marketing Communications Associate Director is a pivotal leadership role within Brand and Marketing Communications (BMC). This position is responsible for transforming IEEE into a world‑class brand storytelling engine by merging brand marketing with a high‑impact, omnichannel content strategy.

Reporting directly to the Senior Director, Brand & Marketing Communications, the incumbent will spearhead the creation of high‑visibility brand campaigns designed to drive public awareness of IEEE's global impact. By leveraging human‑centric stories from across the organization, this role will demonstrate how IEEE's work—from foundational standards to technical innovations—positively shapes society and integrates into the fabric of daily life.

This position will manage one (1) direct report.

Key Responsibilities

Brand Campaigns

Campaign Strategy: Translate brand strategy, positioning and messaging into campaigns that deliver compelling stories of IEEE impact and a cohesive IEEE identity to global audiences.

Agency Oversight: Lead external agency teams (creative & media) from briefing through execution to develop creative campaigns supported by robust paid media plans for key audiences and markets.

Brand Awareness: Together with the Research team, develop testing plans to understand campaign impact on Brand Health metrics, setting benchmarks and optimizing campaigns to drive growth.

Omnichannel Content Strategy

Storytelling Engine: Lead cross‑functional teams in the development and implementation of robust, mobile‑first content strategies across IEEE.org (desktop and mobile) and top IEEE surfaces.

Stand up a content strategy and operation focused on "bite-size", discoverable stories that emphasize the human impact of IEEE’s initiatives.

Campaign Integration: Work in tandem with Social Media, Internal and External Comms to align content across touchpoints, moments and audiences to maximize impact and appear as "one IEEE".

Audience Insights: Leverage audience data to ground content plans in audience behaviors and needs.

Operational Excellence & Innovation

AI Integration: Lead the team in integrating AI‑driven tools for content versioning, creative imagery, and story mining to achieve productivity improvements.

Internal Collaboration: Partner with internal stakeholders across Operating Units and Societies to ensure all content reflects "one IEEE".

Infrastructure Management: Oversee the strategic business input for enterprise‑wide content tools, including Digital Asset Management (DAM) systems and scheduling platforms.

Leadership & Stakeholder Management

Team Leadership: Support the Senior Director in fostering a "test and learn" culture of out-of-the-box thinking and organizational transformation.

Cross‑Functional Coordination: Interface with Marketing Planning, Internal and External Communications, IT and others to ensure brand and content strategies are integrated into the broader digital roadmap.

Travel Information

10-20% Domestic and International

#J-18808-Ljbffr