Marketing Manager

Marketing Manager

Working at Yale means contributing to a better tomorrow. Whether you are a current resident of our New Haven-based community, eligible for opportunities through the New Haven Hiring Initiative, or a newcomer, interested in exploring all that Yale has to offer, your talents and contributions are welcome. Discover your opportunities at Yale!
Marketing Manager reports to David Geffen School of Drama at Yale/Yale Repertory Theatre (DGSD/YRT) Director of Marketing & Communications, including day-to-day direction from the Senior Associate Director of Marketing & Communications. Develops strategies and plans for: integrated social media and electronic marketing campaigns for DGSD/YRT, YRT audience development, and single ticket campaigns for DGSD.
Essential Duties:

Develops and implements overarching social media plans for YRT and DGSD.
Serves as graphic designer for print, digital, and email communications. Designs and deploys email marketing and other communications for YRT and DGSD. Applies artistic sensibilities while adhering to branding guidelines and graphic designer's creative vision. Tests and performs quality assurance on all output. Serves as liaison to Web Technology Department regarding emails and email best practices.
Provide editorial support for department, including copy writing, editing, proofreading.
Develops overarching marketing strategies pertaining to DGSD productions and initiatives and manages DGSD Single Ticket expense and revenue budgets.
In conjunction with Director of Marketing & Communication builds and maintains relationships with Yale and New Haven community organizations and groups; manages and hosts YRT audience development and audience engagement events, on and off site. Manages and oversees opening night parties for the Yale Rep shows and other special events.
Develops, manages, and maintains the DGSD/YRT media library. Includes identifying people and productions in the photos, tagging and updating metadata, archiving, and uploading and testing the libraries in various viewers. Along with Web Services, determines future needs and applications for the media library. Also maintains the process manual and trains students to use the systems.
Maintains DGSD professional names list and electronic biography files for all students, faculty, and staff for programs and other various purposes in the department and throughout the institution.
In the absence of Publications Manager, covers all aspects of that portfolio.
Mentors and trains students. Provide feedback on students' performance to appropriate supervisors.
And other duties as assigned by Director of Marketing & Communications.
Required Skills and Abilities:
Strong self-starter who excels in a team environment. Strongly demonstrated ability to market a professional theater. Strong strategy, analytic, and problem-solving skills. Strongly demonstrated budgeting skills.
Strongly demonstrated prioritization, time-management, problem-solving and strategic thinking skills.Strongly demonstrated interpersonal written and verbal communication skills.
Strongly demonstrated familiarity with and passion for communicating with audiences through social media platforms.
Strongly demonstrated excellent graphic design, typography, and image processing skills.
Strongly demonstrated excellent interpersonal, written, and verbal communication, proofreading, and editing skills. Strongly demonstrated thoroughness, accuracy, and attention to detail.
Preferred Skills and Abilities:
Tessitura experience