Director of Marketing - Affordable Housing

Director of Marketing - Affordable Housing

About the Company

Equal Access is partnering with a well-established New York-based real estate development and management firm with over 40 years of experience in multifamily housing operations.

The organization specializes in affordable, rent-stabilized, senior, and LIHTC communities across the NY/NJ metropolitan area. Known for long-term property ownership, strong agency partnerships, and a compliance-driven approach, the firm is recognized for delivering stable housing and meaningful community impact.

Position Overview

We are seeking a strategic and hands-on

Director of Marketing - Affordable Housing

to lead marketing, brand positioning, and pursuit strategy across the organization's affordable and mixed-income housing platform. This role sits at the intersection of

marketing, business development, and operations , owning everything from campaign strategy and brand narrative to RFQs/RFPs and market positioning. The ideal candidate is both a

strategic thinker and execution-driven leader

who can drive visibility, support occupancy goals, and directly impact pipeline growth and deal flow.

Key Responsibilities

Marketing Strategy & Brand Leadership
Lead and execute the overall marketing strategy for the affordable housing portfolio
Develop and maintain a differentiated brand narrative centered on mission, execution, and community impact
Ensure consistency across all branding, messaging, and marketing materials
Identify emerging trends, tools, and technologies to enhance marketing effectiveness
Campaigns, Visibility & Engagement

Direct multi-channel marketing campaigns (digital, print, social, PR)
Drive initiatives that support leasing velocity, occupancy, and resident engagement
Partner with leasing and property management teams to align marketing with operational goals
Support industry presence through events, conferences, and thought leadership
Proposals, Pursuits & Business Development

Own the full lifecycle of RFQs, RFPs, and proposal submissions
Lead pursuit strategy, including win themes, messaging, and presentation development
Partner with development teams to strengthen positioning for public-sector and nonprofit opportunities
Build scalable templates, tools, and content libraries to improve efficiency and consistency
Affordable Housing Expertise & Storytelling

Translate complex development, finance, and compliance concepts into clear, compelling messaging
Ensure materials reflect knowledge of LIHTC, HUD, and public-private partnerships
Align communications with regulatory requirements and community context
Leadership & Operations

Lead, mentor, and develop a high-performing marketing team
Establish KPIs for marketing performance, pursuit success, and brand visibility
Manage marketing budgets and allocate resources effectively
Streamline workflows and improve internal marketing and sales processes
Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field
7+ years of marketing leadership experience (real estate or affordable housing preferred)
Proven success developing and executing strategic marketing initiatives
Experience leading RFQs/RFPs and proposal strategy strongly preferred
Strong background in digital marketing, branding, and campaign management
Demonstrated team leadership and development experience
Proficiency with marketing tools (Google Analytics, CRM systems, Adobe Creative Suite)
Working knowledge of affordable housing programs (LIHTC, HUD, Section 8)