Marketing Manager

PRQ Exteriors is a growing roofing and exterior services platform headquartered in Golden, Colorado, with branches across Colorado and North Carolina and an active pipeline of acquisitions expanding our footprint. We do residential and commercial roofing, re-roofs, repairs, rejuvenation, and maintenance programs. Marketing is one of our highest-leverage functions — every dollar we spend needs to produce leads, and every lead needs to become revenue.
The Role

We are hiring a Marketing Manager who lives in the data. This is not a brand or content role. This is the person who owns our lead economics end-to-end: which sources are producing, which are burning money, what it costs us to set an appointment, what it costs us to close a job, and where we should be deploying the next dollar of spend.
You will work directly with the CGO and have visibility to the CEO and COO. You will own the paid marketing mix across Angi’s, Webrunner, Modernize, Thumbtack, Roofmaxx, and any future channels we test. You will also own the reporting and analytics that tell us whether marketing is working — by source, by state, by pipeline, by branch.
What You\'ll Do

Own lead source performance. Track every paid and organic source by spend, leads, appointments set, close rate, revenue, and gross profit. Know which ones are winning and which ones are bleeding.
Build and maintain weekly and monthly marketing reporting. Clean numbers, clear labels, reconciled to HubSpot and the cost centers. No ambiguity, no mislabeled metrics, no garbage data passed up the chain.
Manage the paid media mix. Decide where to add spend, where to cut, and when to test a new channel. Defend those decisions with data.
Own CPL, CPA, and CAC by source and by state. Understand the difference between blended and source-specific conversion rates and why applying one to the other is usually wrong.
Partner with branch leads (CO and NC) to align marketing spend to capacity. Spending ahead of crew availability wastes leads; underspending starves the pipeline.
Work directly with HubSpot — pipelines, lists, properties, attribution. You need to know what prq_lead_source means and how deals move through stages.
Run the vendor relationships. Angi’s, Webrunner, Modernize, Thumbtack, Roofmaxx, and any new channels. Negotiate, audit invoices, and hold them accountable to the numbers they promised.
Project forward. Take current pipeline and historical conversion rates and tell us what revenue we should expect, with confidence intervals you can explain.
Support new market entry. When we open a new branch or enter a new state, build the marketing plan and the spend ramp.
Communicate clearly. Short, direct, presentation-ready. Executives should not need a translator to understand your reporting.
Who You Are

Maniacal about leads and data. You do not rest until a number ties out. If something does not reconcile, you dig until you find the error.
Logical and structured. You can walk someone through your reasoning step-by-step and defend every assumption.
Fluent in marketing math. CPL, CPA, CAC, LTV, ROAS, conversion rates, funnel stages — these are tools you use every day, not buzzwords.
Comfortable in Excel and HubSpot. You can build a clean model with proper formulas and labels. You can pull a list, build a report, and audit attribution without asking for help.
Skeptical of your own numbers. You cross-check, you reconcile, you question placeholders and defaults. You do not ship reports with errors because you assumed the source was clean.
Direct communicator. You push back when something is wrong. You do not pad reports with filler or hide behind jargon.
Self-starter. You do not need to be told what to track. You see a gap in reporting and you close it.
Qualifications

5+ years in a marketing analytics, performance marketing, or marketing operations role. Home services, roofing, HVAC, or related trades experience strongly preferred.
Demonstrated track record managing paid lead sources (Angi’s, Modernize, Thumbtack, Google, Facebook, or similar) with measurable ROAS improvement.
Advanced Excel. Pivot tables, lookups, IFERROR, clean financial models. You will be asked to show your work.
Working knowledge of HubSpot CRM — contacts, deals, pipelines, lists, workflows, custom properties, and reporting.
Experience building attribution frameworks and defending them to a skeptical audience.
Bachelor’s degree in marketing, finance, analytics, business, or a related field — or equivalent demonstrated experience.
Nice to Have

Experience in a multi-branch or multi-market operating environment.
Familiarity with storm-chase, insurance-driven, or retail roofing sales cycles.
SQL or Looker/Tableau/Power BI experience for deeper reporting.
Exposure to private equity–backed or high-growth acquisition environments.
Compensation and Location

Location:

Golden, CO. In office
Travel:

Occasional travel to our North Carolina branch and any new markets.
Compensation:

Competitive base salary + performance bonus tied to marketing KPIs. Exact range depends on experience.
Benefits:

Health, dental, vision, PTO, and retirement benefits per company plan.

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