LeagueApps is the operating system and community for youth and local sports leaders—equipping them with the technology, tools, and professional network they need to grow, scale, and play for the future. Our platform powers thousands of clubs, tournaments, leagues, camps, and facilities, serving over 10 million participants nationwide.
About the Role
We’re hiring a Vice President of Marketing that will shape how we win in our next chapter. You will lead the marketing function, defining strategy, building the team, and establishing systems that drive pipeline and brand impact across product positioning, go‑to‑market, intelligence, enablement, growth, and creative oversight.
What You’ll Own
Product Marketing Strategy & Execution
- Work with the current team and leadership to define our strategic positioning and scale enablement, launch, and narrative processes.
- Evolve our positioning, messaging, segmentation, and core narrative across the product suite.
- Build a product marketing framework grounded in real customer outcomes and vertical use cases.
- Translate technical features into value propositions that resonate with decision‑makers.
- Partner with senior leadership to shape how our message shows up in the world—from conference keynotes to podcasts to customer events—ensuring every story reinforces our positioning.
Go‑to‑Market Planning
- Lead GTM for new features and product launches, from planning to execution.
- Create cross‑functional GTM playbooks and rituals with Product, Sales, and Customer Success.
- Align product marketing efforts to business goals: Pipeline, Sales, and Customer Retention.
Customer & Market Intelligence
- Conduct competitive and market research to inform positioning and roadmap.
- Build a feedback loop with Sales, Customer Success, and Product to track adoption and value realization.
- Champion voice‑of‑customer as input to both messaging and product.
Enablement
- Equip Sales and Customer Success teams with the narratives, assets, and onboarding materials they need to win.
- Build a scalable enablement engine for decks, playbooks, FAQs, and demo narratives.
- Drive consistency in how we show up in the market.
Drive Pipeline Through Growth Marketing & Events
- Scale performance channels and manage campaigns tied to real metrics: cost‑per‑opportunity, conversion‑to‑win.
- Run growth like a revenue function, not just a brand awareness play.
- Build repeatable playbooks for local activations and Sales‑led meetups.
- Own the strategy for annual events and conferences and ensure alignment to business goals.
Content & Creative Oversight
- Manage our Creative Director to ensure brand expression reflects our strategy.
- Oversee content marketing strategy, aligned with launches, campaigns, and GTM goals.
- Build a content engine that tells stories about our products, customers, and mission.
What You Bring
- 10–15 years of owning marketing in B2B SaaS—shaping strategy & messaging, not just running campaigns.
- Built functions, scaled teams, and evolved product marketing from supporting role to strategic lever.
- Led product launches, rewired messaging, and created tools sales teams love to use.
- Turn complexity into clarity—and know how to bring Product, Sales, and Customer Success into alignment.
- Worked alongside content and brand teams to make messaging show up in the real world.
- Bonus points if you have roots in sports, care about access, or believe in the power of youth sports.
Compensation & Benefits
- Compensation: $196,378 – $294,567
- Health Benefits: Medical, Dental, Vision coverage, HSA
- Commuter Benefits
- Home‑Office Stipend
- Sports Leagues subsidies for employees and their children
- Cell phone and gym subsidies
EEO Statement
LeagueApps is an equal‑opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We are committed to building a diverse, inclusive, and equitable organization, and to helping youth sports organizers across the country do the same. The duties listed are not exclusive and other duties may be assigned as needed or desired by the employer to meet business needs. The employer reserves the right to change, add to or eliminate positions as it deems appropriate. Your employment will be at‑will, meaning you or LeagueApps Inc. may terminate the employment relationship at any time, with or without cause or advance notice, for any reason. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes benefits and other opportunities at LeagueApps. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal pay parity relative to other LeagueApps employees. We expect the majority of the candidates who are offered roles at LeagueApps to fall healthily throughout the range based on these factors.
#J-18808-Ljbffr