PR Influencer Marketing Manager

About Us
SWTHZ Contrast Therapy is a fast‑growing wellness brand bringing private sauna and cold plunge recovery suites to San Mateo. We help people reduce stress, recover faster, and feel better, without crowded gyms or traditional spa experiences. We’re launching soon and looking for a scrappy, results‑driven PR & Influencer Marketing Manager to build local buzz, secure media coverage, and drive presale awareness.

What You’ll Own
This role is focused on one thing: generating awareness and demand before we open, then continued brand awareness and lead generation.

PR & Media Outreach

Write and distribute a “Coming Soon” press release

Build and manage a targeted local media list (TV, digital, print, community outlets)

Pitch and secure earned media coverage (features, interviews, segments)

Coordinate 1 week of active media pitching and follow‑ups

Position SWTHZ within wellness, recovery, and lifestyle trends

Influencer Marketing (KEY PART)

Identify and recruit 20–30 local influencers (15K–75K followers)

Focus on fitness (OTF, Pilates, runners), wellness/biohacking, and lifestyle creators in San Mateo/peninsula

Negotiate partnerships (free memberships, preview access, etc.)

Coordinate content deliverables (posts, reels, stories)

Ensure timing aligns with presale and opening

Track engagement and performance

Awareness & Lead Generation Support

Align PR and influencer efforts with presale campaign

Drive traffic to the Founders List landing page

Recommend creative angles that increase visibility and conversions

What We’re Looking For
We want a DOER, not just a strategist.

Must‑Have

Proven experience in local PR, media pitching, or public relations

Experience securing earned media placements

Strong network or ability to build one quickly

Experience sourcing and managing influencers

Excellent communication and follow‑up skills (this role is outreach‑heavy)

Preferred

Experience in fitness, wellness, or lifestyle brands

Familiarity with Bay Area/San Mateo media landscape

Startup or launch experience

Experience driving measurable results (leads, traffic, sign‑ups)

Perks

Be part of a fast‑growing, supportive wellness brand

Free SWTHZ sessions (contrast therapy + red light therapy = unlimited recovery)

Competitive pay plus performance‑based bonuses tied to team success

Flexible schedule

Training, development, and branded gear provided

Flexible work‑from‑home options available

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