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Paid Search Specialist (Freelance)

Skill, Boston, MA, United States

Salary: $100,000 per month

Duration: Full Time


Overview







Placement Type:


N/A





Salary:


$50-55 Hourly






Start Date:


Jun 1, 2026





Our client is seeking a highly skilled and adaptable Paid Search Specialist on a temporary, freelance basis. This role is crucial for supporting their expanding client base and alleviating the current workload of the in-house team. The specialist will be responsible for managing B2B paid search campaigns across Google Ads and Microsoft Ads, handling a wide spectrum of budgets from $2,000 to over $100,000 per month. A key aspect of this position involves direct client interaction, requiring strong communication and client-facing skills. This role is integral to maintaining high-quality service delivery and supporting their strategic growth initiatives.


Responsibilities:



  • Manage and optimize paid search campaigns across Google Ads and Microsoft Ads for B2B clients.

  • Handle campaign budgets ranging from $2,000 to over $100,000 per month, adapting strategies as needed.

  • Communicate directly with clients, providing regular updates, performance insights, and strategic recommendations.

  • Develop and implement paid search strategies aligned with client objectives and KPIs.

  • Conduct keyword research, ad copy creation, and landing page optimization.

  • Monitor campaign performance, analyze data, and generate comprehensive reports using Excel.

  • Collaborate with internal account managers and project managers to ensure integrated campaign execution.

  • Stay updated on industry trends and platform changes to ensure best practices are applied.


Qualifications:



  • Minimum of 5+ years of experience in paid search management, with a strong focus on B2B campaigns.

  • Demonstrated ability to manage diverse budgets, specifically from $2,000 to over $100,000 per month.

  • Proven client-facing experience with excellent verbal and written communication skills.

  • Expert proficiency in Google Ads and Microsoft Ads platforms.

  • Advanced proficiency in Microsoft Excel for data analysis and reporting.

  • Experience with advertising tools editors and SEMrush is highly desirable.

  • SA360 experience is a bonus but not required.

  • Ability to work independently and manage multiple projects in a fast-paced environment.

  • Flexible schedule with availability for 20-30 hours per week.

  • Located in the US or Canada, with a preference for Eastern Time Zone or willingness to flex schedule.


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