Lifecycle Marketing Manager

Lifecycle Marketing Manager | High-Growth Fintech
The trucking and logistics industry keeps the global economy moving — but the payments infrastructure behind it hasn’t kept up.

We’re partnering exclusively with a high-growth fintech company that’s modernising payments for this critical sector. They’re building modern, intuitive financial tools for businesses that have historically been underserved — and lifecycle marketing sits right at the heart of their growth strategy.

They’re now hiring a Lifecycle Marketing Manager to take ownership of the full customer engagement journey — from onboarding and activation through to retention, expansion, and win-back.

This is not a “send campaigns and report on open rates” role. This is a hands-on builder role where you’ll design, test, and scale the lifecycle engine that keeps customers engaged every day.

What You’ll Be Doing

Own the end-to-end lifecycle marketing strategy across onboarding, activation, engagement, retention, and win-back

Build and optimise complex lifecycle journeys and automated workflows in HubSpot

Use customer behaviour and product data to trigger highly targeted, personalised communications

Run continuous A/B testing across subject lines, messaging, segmentation, timing, and creative

Partner closely with Product, Sales, and Customer Success to improve the customer journey

Analyse lifecycle and engagement data to drive measurable improvements in conversion and retention

Leverage AI-driven tools to automate workflows and scale campaign execution

What We’re Looking For

4–6+ years

experience in Lifecycle, CRM, or Email Marketing roles

Strong hands-on experience building workflows and lifecycle journeys in HubSpot

Proven ability to drive measurable outcomes across engagement, activation, or retention

Highly analytical — comfortable working with data and running structured experiments

A builder mindset — someone who enjoys creating systems from scratch and improving them over time

Strong copywriting skills and attention to detail

Nice to have:

Experience in fintech, payments, or B2B SaaS

Exposure to product-led growth environments

Experience working in high-growth startup environments

Why This Role Stands Out

High ownership: Build and scale the lifecycle function, not maintain one

Real impact: Your work directly influences retention, engagement, and revenue

Modern tech stack: Strong investment in data, automation, and experimentation

Fast-growth environment: Backed by leading investors and experienced operators

Meaningful mission: Helping modernise financial tools for a critical, underserved industry

Clear growth potential: Opportunity to shape the future of lifecycle marketing within the business

Location
New York or San Francisco (office-based collaboration environment)

Interested?
If you're a lifecycle marketer who enjoys building automated journeys, testing relentlessly, and seeing the direct impact of your work — this could be a strong next step.

Apply directly or message me to learn more.

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