Marketing Manager, Sensor Solutions

Founded in 2003, InvenSense Inc., a TDK Group Company, is the world’s leading provider of MEMS sensor platforms. InvenSense’s vision of Sensing Everything™ targets the consumer electronics and industrial markets with integrated Motion and Sound solutions. Our solutions combine MEMS (micro electrical mechanical systems) sensors, such as accelerometers, gyroscopes, compasses, and microphones with proprietary algorithms and firmware that intelligently process, synthesize, and calibrate the output of sensors, maximizing performance and accuracy. InvenSense’s motion tracking, audio and location platforms, and services can be found in many of the world’s largest and most iconic brands including smartphones, tablets, wearables, drones, gaming devices, internet of things, automotive products, and remote controls for smart TVs.
InvenSense is headquartered in San Jose, CA and has offices in Boston, China, Taiwan, Korea, Japan, France, Canada, Slovakia, and Italy. We’re looking for top-notch professionals to join our global team. If you’re interested in being a part of our journey and helping us grow to become the leading provider of SoC platform solutions, we definitely want to hear from you.
Marketing Manager, Sensor Solutions

This Marketing Manager at InvenSense, a TDK group company, will drive engagement and demand across our digital, partner, and distributor channels. TDK is a leading provider of sensing solutions to the world's top consumer, automotive, and industrial brands.
Reporting to the Global Head of Sensors Corporate Marketing, this individual contributor will own and execute B2B marketing activities including integrated digital campaigns, email marketing, partner marketing communications, and distributor marketing enablement.
We\u2019re looking for a self-directed, hands-on digital marketing expert with a proven understanding of reaching hardware engineers and embedded developers. You’ll work closely with external vendors andinternal partners, while optimizing results and influencing ongoing marketing strategy. This role has ample opportunity for global scale and impact.
Core Responsibilities

Execute multi-channel digital campaigns (email, social, website optimization, SEO, SEM, paid media)
Optimize lead quality, analytics and reporting
Manage marketing emails, systems, and segmented audience lists
Enhance audience engagement within our developer community
Promote technical content via webinars, product launches, and forums
Partner Marketing Communications

Plan and execute on co-marketing activities with strategic ecosystem partners
Execute partner comms plans in coordination with product, PR, social, and event marketers
Manage partner marketing agreements and co-branding commitments
Set objectives for partner co-marketing, measuring, and reporting on results including leads and sales
Execute global distributor marketing initiatives including featured product promotions and digital campaigns
Coordinate online training enablement and select regional marketing programs
Align channel programs with sales priorities and revenue objectives
Serve as primary marketing point-of-contact for program execution and reporting
Requirements

6-8+ years of B2B marketing experience that includes semiconductor or related hardware industry experience
Strong hands-on digital demand generation marketing experience, with examples in paid campaigns and marketing automation
Proficiency engaging with engineers, developers, and distributors on technical topics
Excellent communication skills, both written and verbal, with the ability to repurpose content
Examples of programs you’ve owned from plan through execution to measuring, optimizing, and reporting on results
Examples of proficiency with CRM, email marketing systems, lead management, and sales enablement
Solid project management and interpersonal skills; able to work effectively across teams and timezones
Proficiency with standard digital marketing and creative tools, as well as Microsoft Office
Strong work ethic, ownership, and attention to detail, with a results orientation
Ability to be onsite San Jose 2-3 days a week (W/Th and every other Monday)
Occasional but minimal travel to partner meetings or industry events
Marketing degree strongly preferred
The starting annual base pay for this role is between USD $100,000.00 and $130,000.00 for San Jose, CA. The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future. The role is also eligible for variable bonus programs and benefits.

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