Head of Marketing
About
Plutus Health Inc. is a leading provider of Revenue Cycle Management (RCM) services, certified in SOC2 compliance and recognized among the Inc. 5000 fastest-growing private companies. We specialize in revenue cycle optimization for hospitals, physician groups, and healthcare organizations across various specialties. Our commitment to innovation and excellence has earned us recognition as a 2024 EY Entrepreneur Of The Year finalist and one of the top 100 fastest-growing companies in Dallas.
Life at Plutus Health
Plutus Health offers a unique work environment that is both thrilling and enriching, fostering personal and professional growth. Our company is a hub of innovation, collaboration, and continuous learning, where we encourage our employees to adopt a positive mindset and strive for excellence.
At Plutus Health, you'll be part of a vibrant team that thrives on creativity and problem‑solving. You'll have the opportunity to work on cutting‑edge projects, leveraging the latest technologies and methodologies to deliver intelligent solutions that make a tangible difference for our clients.
Plutus Health prioritizes the well‑being of its employees and fosters a supportive and inclusive culture that promotes work‑life balance. If you are enthusiastic about joining a vibrant organization that values your input, Plutus Health is the ideal place to pursue your career goals.
Job Title: Head of MarketingExperience: 10+ years of B2B marketing leadership targeting healthcare enterprises
Qualification: Bachelor’s degree in Marketing, Business, or Communications (required); MBA or healthcare‑related advanced degree (preferred)
Location: Dallas, Texas
Terms: Full‑time
Job Summary
Enterprise B2B marketing leader driving an aggressive growth strategy. Reports directly to the CEO. Own the complete marketing function for both RCM services and SaaS software. Builds a scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech‑enabled RCM.
Recognition & Growth
- Inc. 5000 honoree – 2 consecutive years, recognized for rapid revenue growth
- SMU Cox 100 – 3 consecutive years (fastest‑growing Dallas companies)
- Proven scalability: Built on proprietary technology and dedicated global teams
Dual‑Brand Portfolio
- Plutus Health (Primary Brand): Tech‑enabled RCM outsourcing serving multi‑specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, and AR optimization
- Artemis ABA: Practice management SaaS platform for ABA therapy providers
What Makes Us Different
- Technology‑first approach: Proprietary workflows, AI‑powered automation, real‑time analytics
- Vertical expertise: Deep specialization in behavioral health, ABA therapy, and ASC billing
- Global delivery advantage: Round‑the‑clock support with cost savings
- KPI‑driven pricing model
- Rapid growth trajectory: Expanding its client base, geographic footprint, and service capabilities
CRITICAL REQUIREMENTS (Must Have)
Enterprise ABM Experience- 10+ years of B2B marketing leadership targeting healthcare enterprises
- Proven ABM program success with measurable pipeline impact
- Experience building and executing multi‑touch ABM campaigns targeting C‑suite and clinical decision‑makers
- Experience with 12‑month enterprise sales cycles involving 5–10 stakeholders
- Track record of achieving 30%+ improvement in sales cycle velocity through ABM
- RCM outsourcing services marketing (medical billing, coding, denial management)
- Healthcare SaaS go‑to‑market experience (EMR/EHR, practice management, billing software)
- Deep understanding of healthcare buyer personas: CFOs, CEOs, and PE‑backed boards
- Experience marketing to CFOs and PE‑backed healthcare organizations, with the ability to create ROI‑focused messaging aligned to EBITDA improvement, operational efficiency, and portfolio optimization
- Knowledge of HIPAA compliance in marketing operations
- Experience marketing to multi‑specialty practices, ABA therapy providers, behavioral health clinics, and PE portfolio companies
- HubSpot expert: Deep experience with workflows, lead scoring, attribution reporting, and marketing automation
- Full‑funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, and retargeting
- Marketing automation platforms (HubSpot, Marketo, Pardot)
- Intent data platforms (6sense, ZoomInfo, Bombora)
- Account‑based advertising and personalization tools (Demandbase, Terminus, Mutiny)
- Experience leveraging AI for scale and efficiency, including generative AI for content creation, personalization, and campaign optimization
- AI‑driven marketing automation: Predictive lead scoring, email optimization, chatbots, and dynamic website personalization
- Proven track record of reducing content creation time by 40%+ while maintaining quality through AI tools
- Trade show and event strategy (HFMA, CASP, BHB, ASCA): Booth design, sponsorships, and ROI tracking
- Brand positioning and messaging against market leaders
- Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings
- Customer engagement initiatives: User conferences, advisory boards, reference programs, success stories
- Analyst relations: Engaging KLAS, Black Book, and Gartner to build market credibility
- Experience building a marketing function from scratch in a growth‑stage company ($50M–$100M revenue)
- Managed marketing budgets of $3M+ with strong ROI discipline
- Led teams of 5–10+ members (internal and agencies)
- Built a scalable content engine: Case studies, whitepapers, video, webinars
STRONG PLUS (Differentiators)
Industry Experience- Global delivery model marketing experience
- ABA, behavioral health, or ASC market knowledge
- Experience in PE‑backed healthcare companies
- Marketing engagement with CFOs, COOs, and PE portfolio company boards
- Competitive intelligence expertise
- HubSpot certifications (Marketing Software, Inbound, Revenue Operations)
- AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI
- Predictive analytics and propensity modeling
- Marketing data warehouse architecture
- API integrations and martech stack optimization
- Market research and analyst relations (KLAS, Black Book, Gartner)
- Key Opinion Leader (KOL) development programs
- Partner/channel marketing experience
- PE firm relationship building and portfolio company targeting
KEY RESPONSIBILITIES
Strategic Planning (25%)- Own revenue contribution targets through marketing‑sourced pipeline
- Develop integrated marketing strategy across services (Plutus) and software (Artemis)
- Build ICP definitions and account selection criteria for ABM programs
- Create competitive positioning
- Design and execute tiered ABM programs targeting named enterprise accounts
- Develop CFO‑focused value propositions, including ROI calculators and EBITDA impact models
- Plan and execute major healthcare conferences annually
- Target PE firm events and healthcare investment conferences
- Launch annual customer conference and advisory board programs
- Produce annual thought leadership content on RCM trends, ABA outcomes, and financial optimization
- Engage KLAS, Black Book, and Gartner for evaluations and rankings
- Build PR strategy and media presence in healthcare publications
- Generate marketing‑qualified accounts (MQAs)
- Drive pipeline growth from marketing channels
- Execute LinkedIn ABM campaigns
- Build SEM strategy to capture high‑intent search traffic
- Create vertical‑specific content across target segments
- Develop board‑ready materials (executive summaries, ROI models, implementation roadmaps)
- Optimize conversion funnels
- Implement AI‑powered lead scoring, email optimization, and personalization
- Develop personalized landing pages and account‑specific microsites
- Create competitive battlecards and sales decks
- Build CFO‑focused tools (ROI models, TCO analyses, payback calculators)
- Conduct weekly pipeline reviews with sales leadership
- Recruit and manage a 3–5 member marketing team
- Build real‑time dashboards tracking engagement, pipeline, and revenue
QUALIFICATIONS
Education & Experience- Bachelor’s degree in Marketing, Business, or Communications (required)
- MBA or healthcare‑related advanced degree (preferred)
- 10+ years of B2B healthcare marketing leadership
- 5+ years of enterprise ABM experience
- 3+ years in RCM or healthcare SaaS marketing
- Experience selling to CFOs and PE‑backed healthcare organizations
- HubSpot Marketing Hub (advanced proficiency)
- AI tools for content, analytics, and automation
- LinkedIn Campaign Manager and Sales Navigator
- Google Analytics 4, Google Ads, Tag Manager
- ABM platforms (Demandbase, 6sense, Terminus)
- Intent data tools (ZoomInfo, Bombora, Clearbit)
- Analytics tools (Tableau, Looker, Power BI)
- Financial modeling tools for ROI/TCO analysis
- Data‑driven decision‑making with strong analytical rigor
- Financial acumen: Ability to communicate in CFO metrics (EBITDA, ROI, cash flow, payback)
- Cross‑functional collaboration across marketing, sales, product, and operations
- Strong understanding of RCM workflows, HIPAA, and healthcare buying committees
- Executive presence: Comfortable engaging with C‑suite and boards
- Bias for action with comfort in ambiguity
- Ability to balance strategic vision with hands‑on execution
WORKING STYLE & CULTURE FIT
You’ll thrive here if you:- Move fast in a high‑growth environment
- Make data‑driven decisions and operate through dashboards
- Prefer direct communication and fast decision‑making
- Can translate marketing into financial outcomes
- Entrepreneurial and comfortable building from scratch
- Results‑oriented and measured on revenue impact
- Hands‑on and execution‑focused
Why join Plutus Health?
- Momentum: Inc. 5000 + SMU Cox 100 (3 years) = proven growth trajectory
- Impact: Build the marketing function from the ground up at a critical inflection point
- Growth Market: Healthcare RCM and ABA SaaS are rapidly expanding
- Target‑Rich Environment: PE firms managing healthcare portfolio companies
- Competitive Advantage: Global delivery model + proprietary technology
- Leadership: Experienced operators with a decisive and empowering CEO