Marketing Director

Job Description

Job Description

Marketing Director - SEIA - Job Description
Role Overview:
The Marketing Director at SEIA is the senior on-property marketing leader for Seia and Seia Club. This role translates OKO's and The Bastion Collection's brand vision into property-specific strategy, overseeing all communications, digital initiatives, partnerships, and member engagement. The Director ensures every touchpoint reflects the Seia brand while driving results across dining, restaurant, and event programming. Cross-Functional Leadership
● Act as the primary liaison between The Bastion Collection's corporate marketing department and on-property operations, culinary, and membership teams.
● Collaborate with leadership to activate key brand moments, including seasonal promotions, holidays, and high-profile partnerships.
● Work with building management and external partners to ensure seamless integration of Seia and the Café into the broader community. Brand Strategy & Content Oversight
● Set the overarching content and social strategy for the restaurant and club, including key campaigns, chef storytelling, and cultural programming.
● Approve monthly content calendars, ensuring alignment with brand voice and objectives.
● Define KPIs for digital engagement, monitor analytics, and refine strategy based on insights. Email Marketing & CRM
● Own the strategy for all email communications, including newsletters, event invitations, promotional campaigns, and alignment with restaurant and membership objectives.
● Oversee CRM (SevenRooms) strategy, segmentation, and reporting.
● Evaluate campaign performance and optimize future efforts. Digital Marketing
● Formulate paid digital marketing strategy, including campaign objectives, targeting, and budget allocation.
● Oversee SEO strategy and ensure best practices across platforms.
● Ensure the website reflects brand standards; approve major updates and content direction. Partnerships, Programming & Events
● Ideation and strategy for brand partnerships, seasonal activations, and programming events.
● Ensure programming reinforces Seia's positioning at the intersection of culinary, culture, and community.
● Approve all external-facing assets tied to partnerships and activations. PR & Media
● Support in shaping press strategy in collaboration with agency partners.
● Approve press materials, manage media relationships, and oversee press visits. Creative & Collateral Oversight
● Approve and direct all collateral, including menus, event signage, invitations, and partnership assets.
● Ensure creative consistency across print, digital, and on-site brand touchpoints.
● Oversee coordination of photo and video shoots. Membership Communications
● Oversee tone, strategy, and approval of all member communications (email, digital, in-app).
● Partner with Bastion, Membership, and F&B teams to formulate membership programming strategy.
● Approve the communications calendar and ensure alignment with overall Seia strategy.