Trade Marketing Manager

Trade Marketing Manager

Employment Type:

Full-Time

Position Overview:

We are seeking a highly organized and proactive Trade Marketing Manager to join a growing team in the professional beauty and personal care industry. This is a high-ownership opportunity for a marketer who wants to make a visible impact by turning brand strategy into effective trade programs that support sell-through, strengthen channel partnerships, and elevate the brand experience across North American professional distribution and salon networks.

The ideal candidate is detail-oriented, collaborative, and comfortable working in a fast-paced environment. You bring strong project management skills, a hands-on mindset, and a continuous improvement approach to every initiative.

Key Responsibilities:

• Develop and execute trade marketing campaigns that align brand priorities with channel and sales goals across professional distribution networks.
• Create and manage point-of-sale and in-location marketing materials, including displays, signage, planograms, and promotional placements.
• Produce and coordinate digital assets that support trade promotions, product launches, and distributor marketing initiatives.
• Own the trade and distributor marketing calendar, ensuring timely execution and alignment across campaigns and launches.
• Partner cross-functionally with Sales, Education, and external channel teams to support day-to-day marketing needs.
• Manage product and campaign content across distributor portals and online accounts, maintaining accuracy and brand consistency.
• Monitor campaign performance, analyze results, and provide recommendations to improve effectiveness and return on investment.
• Coordinate with vendors, agencies, and production partners to deliver high-quality materials on time and within budget.
• Support planning and execution for trade shows, distributor events, and brand activations that increase awareness and drive revenue.

Qualifications:

• Experience in trade marketing, channel marketing, shopper marketing, or brand activation.
• Background working with distributors, retail partners, or professional channels preferred.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Excellent communication skills, including copywriting and content coordination.
• Analytical mindset with experience tracking campaign results and translating insights into action.
• Proficiency with marketing tools, content management platforms, and presentation software.
• Collaborative, resourceful, and comfortable operating in a dynamic growth environment.

What Success Looks Like:

• Trade campaigns launch on time and support sales objectives.
• Distributor and salon-facing materials are accurate, compelling, and on-brand.
• Cross-functional relationships are strong and productive.
• Campaign learnings are used to continuously optimize future programs.