Digital Marketing Manager-Amazon

MEDELA, LCC

Digital Marketing Manager-Amazon

Category:

Mom & Baby

Markets:

U.S. & Canada

Location:

McHenry, Illinois Hybrid (U.S.-based)

Salary:

Starting at $110K

About Medela

Medela is a global leader in the

mom and baby category , delivering science-based products that support mothers, babies, and healthcare professionals. As a

brand owner and seller on Amazon , Medela operates its own Amazon storefront and advertising programs to drive growth across North America. www.medela.com

This is an

in-house role at Medela , responsible for managing and optimizing Medela's Amazon advertising investments and performance.

Position Overview

Medela is seeking an experienced

Amazon Digital Marketing Manager

to

own and lead Amazon advertising for Medela's brand , managing all Amazon advertising activity across the

U.S. and Canadian marketplaces .

This position serves as Medela's

internal Amazon advertising expert , responsible for strategy, budget ownership, performance optimization, and cross-functional alignment. You will work closely with internal teams and an external agency partner, while collaborating with Amazon account teams as a brand advertiser.

The ideal candidate brings

deep, hands-on experience across the full Amazon advertising and analytics ecosystem

and thrives in a high-accountability, in-house brand environment.

What we offer our Digital Marketing Manager-Amazon
Comprehensive benefits plan
401K with match
Money Purchase Plan
16-week Paid Parental Leave
Generous PTO package, including 14 paid holidays
A great place to work!

Key Responsibilities

In-House Ownership of Amazon Advertising (Core Focus)

Own and manage

Medela's Amazon advertising strategy

across all Amazon digital tools, including:
Sponsored Products
Sponsored Brands
Sponsored Display
Amazon DSP

Act as Medela's internal authority on Amazon Ads, setting strategy and performance direction while partnering with an external agency for execution
Own and manage Medela's

Amazon advertising budget

across the U.S. and Canada, including forecasting, allocation, bidding strategy, and keyword optimization

Performance Analytics & Optimization

Analyze and optimize Medela's campaign performance using Amazon metrics such as impressions, CTR, conversion rate, CPC, ROAS, and share of voice
Leverage Amazon tools and data sources including:
Amazon Advertising Console
Amazon DSP
Amazon Marketing Cloud (AMC)
Brand Analytics
Third-party platforms (e.g., Pacvue)

Translate performance data into actionable insights to drive continuous improvement and ROI

Reporting & Strategic Communication

Deliver clear, data-driven performance updates and optimization recommendations to Medela's internal stakeholders
Build and maintain

Quarterly Business Reviews (QBRs)

focused on Medela's business objectives and growth opportunities
Communicate forward-looking strategies and investment rationale to leadership

Cross-Functional & Marketplace Collaboration

Partner internally with Medela's Sales, E-Commerce, and Marketing teams to align Amazon advertising with:
Product launches
Promotional calendars
Media activations
Broader commercial goals

Collaborate externally with Amazon account teams as Medela's brand representative to incorporate category insights, competitive analysis, and beta opportunities
Stay current on Amazon advertising trends, policies, and tools relevant to brand advertisers in the mom-baby category

PDP & Brand Experience Optimization

Partner with Medela's E-Commerce and Global Marketing teams to optimize Amazon PDPs, including:
A+ Content
Brand Store
SEO, imagery, and copy

Ensure a cohesive, compliant, and high-performing brand experience aligned with Medela's standards

Required Qualifications

Bachelor's degree in Marketing, Business, or a related field
Minimum of 5 years of hands-on Amazon advertising experience working for a brand, seller, or agency
Expert-level proficiency across the

Amazon Ads ecosystem , including DSP and advanced analytics tools
Proven success managing and optimizing

large Amazon advertising budgets for a brand
Strong analytical skills with the ability to translate data into actionable insights
Experience managing campaigns across

U.S. and Canadian marketplaces
Strong communication, collaboration, and stakeholder management skills
Excellent organizational and project management abilities
Proficiency in Microsoft Office Suite

Preferred Experience

Experience in

mom & baby, consumer products, healthcare, or regulated categories
Experience working

in-house for a brand or with brand-owned Amazon accounts
Hands-on experience with

Pacvue or similar Amazon optimization platforms
Experience operating in global or matrixed organizations

Additional Information

Hybrid office environment with occasional on-site events
Travel up to 20%, including occasional international travel
Ability to lift up to 25 pounds occasionally
Work environment includes office settings, travel, and occasional healthcare-related environments

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.

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