Marketing & Communications Coordinator (Staff Services Coordinator)

THE POSITION
THE POSITION

is responsible for planning, developing, and implementing strategic communication, outreach, and recruitment initiatives for the Probation Department. This position oversees the department’s social media platforms, creates engaging content, and ensures consistent, accurate, and timely messaging across all communication channels. The coordinator also leads community outreach efforts by organizing events, building partnerships, and representing the department at public engagements. This role supports and enhances recruitment campaigns aimed at attracting qualified candidates to careers in public safety, with a focus on increasing awareness and reaching diverse audiences. The position supervises and trains staff involved in communications and outreach activities, ensuring work is aligned with department goals and standards.

This position serves as a key liaison between the department and the community, helping to build positive relationships and promote transparency and public engagement. Through all communications, the Marketing & Communications Coordinator ensures that messaging aligns with the department’s mission, values, and commitment to public safety and rehabilitation.

RESPONSIBILITIES

Develop, implement, and manage the department’s social media strategy across multiple platforms.

Supervise and guide staff assigned to the social media and communications team.

Create and review content including graphics, videos, written posts, and promotional materials.

Coordinate recruitment campaigns to support hiring efforts for sworn and non-sworn positions.

Plan, organize, and attend community outreach events, job fairs, and recruitment initiatives.

Collaborate with internal divisions and county departments to ensure consistent messaging.

Monitor social media engagement, trends, and analytics to improve outreach effectiveness.

Ensure all communications comply with County policies, legal standards, and public information guidelines.

Respond to public inquiries and assist in managing the department’s public image.

Assist in managing the content of the department’s website ensuring alignment with department guidelines, accuracy, quality and ADA compliance by coordinating the resources of various departments.

Assist with branding, messaging, and strategic communication planning.

Assist with preparation of department outcome reports.

Perform other duties and special projects as assigned.

KNOWLEDGE

Principles and practices of public relations, marketing, and communications.

Social media platforms, trends, and engagement strategies.

Content creation tools, including graphic design and video editing software.

Recruitment strategies and workforce outreach methods.

Basic principles of law enforcement/probation operations and public safety messaging.

Applicable laws, regulations, and policies related to public information and government communications.

SKILLS / ABILITIES

Strong written and verbal communication skills with the ability to tailor messaging to diverse audiences.

Ability to develop creative, engaging, and professional content.

Effectively function under multiple deadlines.

Interpret, explain and apply federal, state, local and department policies, procedures, laws, rules and regulations.

Leadership and supervisory skills to effectively manage a team.

Organizational skills to coordinate multiple projects, events, and deadlines.

Analytical skills to interpret engagement data and adjust strategies accordingly.

Ability to build and maintain effective working relationships with staff, partner agencies, and the public.

Exercise sound judgment and professionalism in a public-facing role.

Adaptability in a fast-paced environment with evolving priorities.

EDUCATION / EXPERIENCE (PATTERN I)

Bachelor's degree in Public or Business Administration, Communications, Marketing or Public Relations, or closely related field from an accredited college/university, AND

One (1) year of progressively responsible, journey-level experience in public relations, marketing, communications or related fields.

EDUCATION / EXPERIENCE (PATTERN II)

Completion of sixty (60) college semester units in Public or Business Administration, Communications, Marketing or Public Relations, or closely related field from an accredited college/university, AND

Three (3) years of progressively responsible, journey-level experience in public relations, marketing, communications or related fields.

Progressively responsible experience in a related area may be substituted for the required education on a year-for-year basis.

NOTE:

No felony convictions. Must be of good moral character and must not have been convicted of a crime for which the punishment could have been imprisonment in a Federal penitentiary or State prison.

SPECIAL REQUIREMENTS

Ability to pass a thorough background investigation, including fingerprinting.

GENERAL QUALIFICATIONS

Pass County-paid pre-employment job-related background investigation.

Perform job duties in a manner assuring a safe working environment for oneself and others.

Maintain confidential information according to the legal standards and/or County regulations as required.

Some positions may be required to possess and maintain a valid California Driver’s License and meet County insurability requirements.

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