Digital Media Specialist

Job Title: Digital Media Specialist
FLSA Status: Full-Time, Non-Exempt
Admin Level: Associate Administrator

Schedule: Full-Time, 40 hours/week; typically Monday-Friday; occasional weekends and evenings

Summary: Create, implement, and monitor online engagement (including social media) that contributes to the library's cohesive communication strategy.

Educational and Experience Requirements

Minimum:

Associate degree in marketing, communications, visual arts or related field, or 2-3 years of marketing and/or customer engagement experience
Proficiency with social media platforms (specifically Facebook, Instagram, YouTube, and LinkedIn)
Proficiency with Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign, After Effects, Express)
Preferred:

Experience with the entire Adobe Creative Suite
Experience with WordPress or related content management systems
Experience with photography and videography
Working knowledge of HTML, CSS, and Javascript
Experience with print production
Duties and Responsibilities include the following. Other duties may be assigned.

Coordinate the Library's Online Presence

Create, share, monitor, and approve content, that meets the library's brand, social media standards, and frequency guidelines
Collaborate with other staff members to produce original and engaging social media content
Increase library exposure through social media platforms and create actionable plans to grow followers, increase the library's reach and community engagement
Submit library events to online media calendars
Track efforts and progress by using analytical tools and user statistics
Keep up with social media trends and identify new social media opportunities for the library
Design templates for email communications
Provide feedback and design content for the library's website
Communicate with community members and library patrons through social media in compliance with the library's customer service standards
Create and Edit Library Photo and Video Content

Film, create, edit, and approve video and motion graphic content to maintain cohesive messaging and brand identity
Capture and edit photographs and videos of library events, board meetings, and services
Organize and collect signed media release forms when applicable
Design and Facilitate the Publication of Printed Library Newsletter

Collaborate with staff members to collect and organize event submissions
Assist with writing, proofreading, and editing of submitted content
Design and review final layout to ensure the publication is consistent with the library's brand strategy and suggest improvements when necessary
Schedule and track commercial printing costs
Designing and Coordinating Library Brand Awareness

Oversee visual design needs of the library, including flyers, graphics, web content, social media, forms, and traditional marketing
Ensure signage and promotional materials are easy to read and understand, accessible, and effectively inform patrons of the library's materials and services
Write, proof, and edit external and internal library communications, including flyers, blogs, press releases, articles, etc.
Assist with projects that involve commercial/professional printing services, including but not limited to: industrial signage installation, brochures, t-shirts, branded equipment, etc.
Provide design training and support for staff members when needed
Other Communications and Design Tasks

Compile statistics and format Annual Report
Collaborate with the Communications Department
to determine the library's visual identity, communications strategy, and overall branding
Design, approve and print library forms, brochures, marketing materials, stationery, business cards, and handouts
Coordinate with outside agencies, printers, art services, web designers, and colleagues with print production
Physical Demands

The physical demands described here represent those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Remain in a stationary position for the majority of the workday
Constantly operate a computer, office productivity equipment, camera and audio equipment, and print production equipment
Occasionally move up to 30 lbs.
Ability to perceive and distinguish colors and shapes
Knowledge, Skills, and Abilities

Basic computer skills-familiar with using the internet, office productivity software (i.e. Google, Microsoft), and email
Ability to work with printers and photocopiers, paper cutters, and utility knives
Working knowledge of print, non-print, digital, and online information sources available from a wide variety of sources, including publishers, the internet, and library and vendor-based systems
Ability to develop or demonstrate necessary decision-making, leadership, team-building, strategic, conflict resolution, and marketing skills
Ability to set priorities, organize, and coordinate multiple projects
Ability to successfully maintain the performance of assigned duties and responsibilities to achieve the desired outcome
Ability to communicate effectively verbally, in writing, and by listening
Ability to interact in a positive, effective manner with supervisors, coworkers, and the general public
Ability to perform with minimum supervision, to work collaboratively in a team environment, and to demonstrate professional standards, good judgment, dependability, and timeliness in work environments
Ability to adapt to multiple demands and changing priorities and, at times, accommodate changes in work schedule to meet job responsibilities
Ability to present ideas and provide instruction. Comfortable with teaching and using various forms of technology