Vice President of Marketing

Inspiration lives here.

At AgeWell Solvere Living, we don't just offer you a job; we invite you to become part of a dynamic team that champions your potential. Just as we honor the legacies of those who reside in our communities, we celebrate the dreams of those who work alongside us. Imagine a workplace where your efforts make a meaningful impact on lives, where your ideas are valued, and your growth is nurtured. That's the spirit of our culture - supportive, inclusive, and empowering.

As a Certified Great Place to Work for 7 years in a row, we proudly offer:
Medical, Dental and Vision coverage
Life, AD&D, and disability insurance
Voluntary Accident, Hospital Indemnity and Critical Illness options
401k or Roth IRA Retirement Savings Plan (with company match)
Generous Paid Time Off Program
Responsibilities:

The VicePresident of Marketing oversees and directs all marketing efforts of theAgeWell Solvere communities, including management of the marketing team and providing strategic direction for all marketing initiatives. Manage and lead the marketing team, including marketing directors and other marketing personnel
Provide coaching, support, and professional development opportunities for team members
Conduct regular team meetings to review progress, set goals, and address any challenges
Develop and implement comprehensive marketing strategies to enhance brand visibility and community engagement
Oversee the creation and execution of marketing plans for new developments, including collateral preparation
Review and approve final artwork for marketing campaigns, including direct mail, printadvertising, digital marketing and website development
Provide hands-on marketing support for a group of communities, ensuring alignment with overallmarketing strategies
Collaborate with community managers to develop and execute local marketing initiatives
Monitor and analyze community-specific marketing metrics to identify trends and opportunities for improvement
Review productivity trends, lead source analysis, event results, and other key performance indicators
Utilize data to make informed decisions and adjust marketing strategies as needed
Conduct quarterly audits to ensure marketing efforts are aligned with company goals
Ensure the compilation of the data is completed,attend and contribute to semi-annual marketing planning meetings, including reviews of previous activities and planning for the next six months for each community
Set goals and provide direction for upcoming marketing initiatives
Participate in the 90-day orientation for new sales team members and ensure they are set up in all the marketing specific systems
Identify and address training needs within the marketing team
Follow all "Company Traditions" as outlined
Understand key marketing metrics and how they measure against national averages used to baseline
Participate in company conference calls and meetings
Collaborate with the Chief Strategy Officer on business development plans and owner relations
Draft marketing policies and procedures as needed
Attend and participate in industry educational conferences as requested by management for thepurposes of business development and continuing education
Perform other duties as directed by the CSO or necessitated by the role
Qualifications: Bachelor's Degree preferred
Minimum 10 years' experience in senior housing marketing and/or operations, in a leadership role
Knowledge of customer relations management programs
Must be available to travel as needed
Advanced knowledge of office technology including MS Office
Strong organization and project coordination skills
Attention to detail and ability to multi- task
Strong communication skills
Understanding of budgeting process including expense forecasting
Comfortable working in high-pressure situations
Team-oriented; willingness to pitch in and help out
Self-motivated; takes initiative
Good judgment; ability to prioritize and work independently