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Field Marketing Manager

Vail Resorts, Stowe, VT, United States

Salary min: $79,531.00

Salary max: $85,323.00


Field Marketing Manager

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you're ready to pursue your fullest potential, we want to get to know you! Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary: The Field Marketing Manager at Stowe is a leader on the Field Marketing Team, responsible for building marketing plans to drive visitation and bringing to life the resort brand strategy at every guest touchpoint to enhance the guest experience across Stowe. This is achieved through executing carefully curated marketing plans and events, facilitating strategic partner integrations, creating guest-facing promotional materials, managing creative production, and owning the resort website.
The Field Marketing Manager will be on the Resort Marketing Team, working cross-functionally to serve as the on-the-ground marketing representative at Stowe. This person will be responsible for delivering results safely, on time, and with executional excellence, in service of the guest experience. This candidate will have a strong background as a brand marketer, an event and activations specialist, and as a self-starter, working across teams and stakeholders such as departments, agencies, community organizations, and operational teams. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness, and proactivity are crucial.
Job Specifications: Starting Wage: $79,531.00 - $85,323.00 + Annual Bonus Employment Type: Year Round Shift Type: Full Time hours available Minimum Age: At least 18 years of age Housing Availability: No
Job Responsibilities:
Event Planning and Execution: Develop, collaborate, and execute events, programs, and activations that bring the resort brand to life.
Partner Integration: Execute partner integration on-mountain/in-resort in collaboration with the Strategic Alliance team.
Support the promotion and execution of on-mountains events and activities led by other departments such as mountain operations and ski patrol, food and beverage, hospitality, etc.
Guest Facing Materials: Direct and execute in-resort messaging, signage, and guest-facing promotional materials in and around the resort.
Website & Digital Content: Manage the Stowe resort website with accurate and relevant information.
Community Engagement: Drive the promotion of the brand at the resort and in the community.
Job Requirements: Four-year college degree with an emphasis in marketing, business, and/or communications 5-6 years of marketing, event, sales, or other related experience Excellent stakeholder and cross-functional management High degree of organization, attention to detail, and passion for brand and experiential marketing.
The expected Total Compensation for this role is $79,531.00 - $85,323.00 + Annual Bonus. Individual compensation decisions are based on a variety of factors.
Job Benefits: Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons MORE employee discounts on lodging, food, gear, and mountain shuttles 401(k) Retirement Plan Employee Assistance Program Excellent training and professional development Full Time roles are eligible for the above, plus: Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours) Free ski passes for dependents Critical Illness and Accident plans