Marketing Coordinator

Penske Automotive Group

is looking for a tech-savvy Marketing Coordinator to join our team and help develop and execute innovative and creative marketing solutions for

our team.

JOIN OUR TEAM

The

Marketing Coordinator

will work with the Penske Automotive Group (PAG) East Marketing team to support the design and execution of dealer marketing and communications efforts. This individual will contribute to the visual design, branding, and creative materials for individual dealerships.

This role will collaborate closely with marketing strategy teams, dealership leadership, and creative agency partners to develop effective digital marketing assets, print materials, promotional collateral, and other creative initiatives. In addition, the Marketing Coordinator will support the creation and optimization of email templates within the Customer Data Platform (CDP), ensuring proper segmentation, audience targeting, and basic campaign performance reporting.

Credentials and Experience
Minimum 2 years of professional experience

in marketing, communications, or a related field
Strong print or digital portfolio demonstrating current design capabilities, including email or marketing automation templates
Primary Responsibilities

Design and execute creative assets aligned with marketing objectives, ensuring adherence to PAG and OEM brand guidelines.
Develop innovative visual concepts across a variety of formats, including digital ads, social media content, email templates, print collateral, signage, and trade event materials.
Create responsive email templates in platforms such as BeePro, Canva, and integrated CDP tools, ensuring compatibility across devices and ESPs.
Communicate regularly with internal marketing team members and dealership leadership to align strategy, gather requirements, and secure creative approvals.
Partner with marketing team members to set up audience targeting parameters for CDP-driven campaigns, ensuring templates align with segmentation strategies and customer journeys.
Monitor CDP email template performance, track engagement metrics, and provide basic audience or campaign-level insights to support marketing decisions.
Manage multiple concurrent projects and meet deadlines in a fast-paced environment using project management tools.
Produce visually compelling concepts with a strong understanding of layout, typography, and user experience.
Maintain organized file structures and version control for creative assets.
Job Specifications

Strong conceptual design abilities with the capacity to translate ideas into effective visual communication.
Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), and modern digital content tools such as BeePro, Canva, or similar template-driven platforms.
Knowledge of design principles for multi-channel output, including web, mobile, email, and print.
Experience building modular, scalable email templates and components, with an understanding of responsive design and accessibility best practices.
Strong attention to detail, excellent time management, and organizational skills.
Ability to collaborate effectively, present ideas, and contribute to team discussions.
Comfortably manage multiple initiatives simultaneously while maintaining high-quality standards.
Familiarity with marketing principles, customer segmentation, and digital workflows (experience with CRMs or CDPs is a plus).

APPLY WITH US!

If you are ready for a rewarding career with competitive compensation and benefits, and opportunities to excel and advance, consider joining the Penske Automotive Group organization. Our interview process typically includes a phone interview, several in-person interviews, background check, reference check, driving record review and a drug screen. Be a part of the best customer experience team in the automotive industry... apply with us today!

Penske Automotive Group is an equal opportunity employer and maintains a drug- and alcohol-free workplace. Some positions may require applicants to possess a valid driver's license and have a good driving record.

Supervisory Responsibility
None

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Light Work- lifting no more than 20 pounds at a time and/or frequent lifting or carrying of objects weighing up to 10 pounds
This position requires a good deal sitting with some walking or standing from time to time and could involve some pushing and pulling of arm or leg controls
This position requires the ability to climb, push, pull, stoop, kneel, reach, grasp
This position involves repetitive motion
This position requires the ability to talk and hear
This position is primarily located in an office environment, with heating and air conditioning

Position Type/Expected Hours of Work
Standard Business Hours with ability to work nights, weekends, and holidays as required

Required Education and Experience
High school diploma or equivalent; and one to three years of related experience in marketing; or equivalent combination of education and experience.

Preferred Education and Experience
Bachelor's degree and three to five years' experience in a similar position; or equivalent combination of education and experience.

Additional Eligibility Qualifications (Certification/Licenses/Registrations)
Must have a current and unsuspended motor vehicle license.