Consumer Marketing Automation Specialist

Consumer Marketing Automation Specialist

Dearborn, MI, United States (Hybrid)
Job Description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world.
In this position...
We are seeking a versatile and highly motivated Consumer Marketing Automation Specialist to join our Customer Relationship Management Marketing. In this hybrid role, you will act as both a Solutions Consultant and a Technical Lead, bridging the gap between complex business requirements and technical execution. You will be responsible for leading requirement-gathering efforts, translating business needs into actionable technical specifications, and hands‑on development of automated, multi‑channel customer journeys. The ideal candidate possesses a unique blend of analytical prowess and deep technical expertise in SFMC, including advanced scripting, API integrations, and data architecture.
Responsibilities

What you’ll do...
Requirement Gathering & Solution Design:

Lead intake and discovery sessions between the SFMC team and various business units. Translate complex business needs into technical design documentation and architectural blueprints.
Integration & Data Management:

Configure and manage

Marketing Cloud Connect (MCC)

for seamless integration with Salesforce CRM. Utilize

REST/SOAP APIs

to trigger real‑time communications from external Ford systems.
Technical Subject Matter Expertise:

Serve as the primary SME for Mobile Push and

Einstein AI

features (e.g. Engagement Scoring/STO). Advise stakeholders on strategy, implementation, and troubleshooting for real‑time personalization.
Agile Delivery & DevOps:

Manage the end‑to‑end delivery lifecycle within an Agile framework. Utilize

Package Manager

and deployment best practices to migrate assets across Business Units.
Preference & Compliance Management:

Develop and maintain custom Preference Centers using

Cloud Pages

to ensure brand compliance and data integrity across multiple data extensions.
Innovation & Best Practices:

Stay current on Salesforce releases (including

Data Cloud/CDP

developments) and industry trends to drive continuous improvement within the CRM ecosystem.
Qualifications

You’ll have...
Education:

Bachelor’s degree in Computer Science, Information Technology, Marketing, Business Administration, or a related field.
Core Technical Proficiency:

3–5+ years of hands‑on experience with

AMP script, SQL, Python and HTML/CSS

for email and landing page development.
Proven experience with

SQL Optimization

and

Query Studio

to manage large‑scale datasets without performance degradation.
Expertise in

Journey Builder, Automation Studio, and Data Extension

architecture.

Integration Skills:

Deep understanding of

Marketing Cloud Connect (MCC)

and syncing data between Sales/Service Cloud and SFMC.
Analytical Skills:

Proven ability to gather requirements and translate them into technical user stories, process maps, and data flow diagrams.
Communication:

Exceptional interpersonal skills with the ability to explain technical concepts (like API payloads or data modeling) to non‑technical business partners.
Even better, you may have...
API Expertise:

Experience testing and implementing

REST and SOAP APIs

using tools like

Postman .
AI & Personalization:

Experience implementing

Einstein AI

(Send Time Optimization, Engagement Scoring) and

Interaction Studio (Marketing Cloud Personalization) .
Future‑Proofing:

Familiarity with

Salesforce Data Cloud (CDP) , identity resolution, and high‑level data modeling.
DevOps Tools:

Experience with

SFMC Package Manager , Deployment Manager, or

VS Code

for SFMC development.
Data Manipulation & Analysis:

1+ years of experience with SAS coding specifically for data pulls, complex segmentation, and the creation of output files for marketing execution.
Certifications:

Salesforce Marketing Cloud Email Specialist (Required).
Salesforce Marketing Cloud Developer or Consultant (Highly Preferred).
Salesforce Certified Data Cloud Consultant (Plus).

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp‑up programs, subsidized back‑up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
This position is a salary grade 8 and ranges from $96,720–162,120.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/GSR
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1‑888‑336‑0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.
Job Info

Job Identification 60789
Job Category Ford Credit Services
Posting Date 05/04/2026, 11:34 AM
Apply Before 05/09/2026, 03:55 AM
Degree Level Bachelor's Degree or equivalent
Job Schedule Full time
Locations 6000 Mercury Dr, Dearborn, MI, 48126, US (Hybrid)

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