Regional Marketing Manager - Northeast

Who We Are:

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).

Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.

As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more - Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.

Who You Are:

As Nutrabolt's Regional Marketing Manager of the Northeast region, you will be crucial to growing the C4 Energy and Bloom brands in the Northeast. Reporting to the Integrated Local Marketing VP, the Regional Marketing Manager is responsible for being a strategic leader and overseeing all aspects of the marketing program in their assigned region. This entails creating a localized playbook that ladders up to the brand priorities, leading Field Marketing teams to connect with target consumers, and executing in market activity in partnership with local sales and DSD partners' business priorities. You are the face, voice, and expert of your region providing a localized perspective that allows the Nutrabolt brands to show up authentically. The Regional Marketing Manager will be responsible for the 360 approach to the market and for measuring effectiveness of the program optimizing for areas of success and implementing change in areas needing improvement.

What You're Good At:

Develop strategic plans to reach consumers and authentically connect them to the C4 Energy and Bloom brands, putting the right cans in the right hands

Provide input on our go-to-market strategies for new product launches and brand campaigns to maximize reach in the regional and local markets

Collaborate with key stakeholders (internal and external) to localize national campaigns and product launches

Build strong relationships with Beverage Sales and DSD partners in your territory to align with strategies and drive sales

Establish objectives, KPIs, and priorities for downline while providing strategic direction and motivation

Drive growth in household penetration and velocity across key retail accounts and regional markets

Research and secure strategic partnerships, athletes, and influencers for events and other sampling activities

Coordinate event logistics and work with Field Marketing Manager on scheduling brand ambassador team to support planned events

Monitor and report program effectiveness through weekly and monthly recaps

What You Contribute:

Bachelor's degree in Marketing, Communications, Business, PR or related field

5+ years of experience in field and/or experiential marketing

Experience in CPG or Beverage; working with Beverage DSD's and / or direct experience with Big Geyser is a plus

Has demonstrated leadership ability

Demonstrates exceptional interpersonal, communication, and collaboration skills

Extremely organized and can juggle multiple, competing priorities

Creative and resourceful; can resolve issues/problems that may come up in the field

Can think and plan strategically and holistically but also demonstrates exceptional attention to detail

Self-motivated and problem solver

Must be willing to work nights and weekends and travel within the designated territory

Ability to carry 50lbs+ and meet physical demands of the job

Why Nutrabolt?

Wellness Benefits

Nutrabolt cares about our teammates' physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.

Lifestyle Perks

We offer unlimited vacation paid time off and volunteer time off. You'll get discounts on C4 Energy, Cellucor, and XTEND products, too!

Family Support

We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.

Nutrabolt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Please review our CCPA policy here.

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