Marketing Manager - Animal Health

As a Marketing Manager, you will be responsible for the planning, copywriting, and execution of integrated marketing programs from start to finish supporting the Dolphin product lines. The Marketing Manager develops marketing programs that build brand awareness, attract new customers, drive growth of existing customers, and foster customer retention through an engaging buyer journey while ensuring alignment to Patterson business objectives. With a deep understanding of customer needs and pain points, this role develops push and pull integrated marketing campaigns leveraging digital and direct channels that are creatively developed in collaboration with graphic designers.
Essential Functions

To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.
Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category

Work closely with the Sales Manager to identify targeted product growth opportunities

Develop relevant messaging and offers to engage these target segments to purchase

Develop customer-facing tools to enable Dolphin’s field-based sales organization to close deals and deliver profitable growth

Work with Multimedia Design Specialist to develop engaging optimized web content to support the customer journey and deliver qualified leads

Assist with process improvement projects to streamline current approaches

Understand target customer pain points and what is valued through voice of customer research

Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions

Attend external networking/ learning events to ensure awareness of marketing advancements

Manage and develop direct reports

Perform other Marketing Manager duties as assigned

Job Qualifications

Required Qualifications
Bachelor’s Degree in Marketing, Communications or related field

At least 5 years of Marketing/Communications experience required

Understanding of digital and direct marketing tactics (SEO/SEM, email, direct mail)

Proven ability to develop and execute an annual integrated marketing campaign calendar

Experience meeting project deadlines and achieve KPI goals while delivering positive ROI

Appreciation for and understanding of various marketing technologies e.g. marketing automation

Strong communication skills, both verbal and written

Confident, outgoing, detail-oriented self-starter

Curious with a drive to achieve results and develop /sharpen marketing skills

Team player who can function independently and thrives in team collaboration

Ability to prioritize multiple deadlines

Ability to adapt quickly to shifting priorities

Excellent organization and project management skills

Working Conditions

Physical Demands
Operating a computer or other office devices for the majority of the workday

May occasionally need to move packages up to 10 pounds such as office supplies or equipment

Must be able to communicate with others in person, over the phone, and in writing

Must be able to understand and effectively exchange accurate information with others such as coworkers, customers and vendors

Must be able to read and interpret various electronic and written documents

Environmental Factors
This position is in an office environment in which team members occupy desks in assigned areas or at meeting/collaboration spaces within the building. The building’s primary work areas consist of desks, chairs, computers and other office equipment and devices for professional services.
Travel
This position will have required travel up to 5% of the time (off-site meetings).
The potential compensation range for this role is below. The final offer amount would be based on various factors such as candidate location (geographical labor market), experience, and skills.
$85,500.00 - $106,800.00