Creative & Multimedia Lead Supervisor

Job Description
Posted Sunday, April 5, 2026 at 9:00 AM

Summary

The Creative & Multimedia Marketing Lead Supervisor is a strategic and execution-driven leadership role responsible for driving measurable business impact through multimedia content, video production, and multi-channel marketing operations. This position is accountable not only for creative quality but also for

performance outcomes , including engagement, conversion, and campaign ROI. The role leads end-to-end processes—from

planning, content production, channel execution, to performance analysis and optimization —with a strong focus on data-driven decision-making in a fast-paced retail environment.

Job Responsibilities and Duties

Lead, coach, and develop multimedia and creative team members

Delegate tasks effectively, ensuring workload balance and timely project delivery

Own team performance tied to

KPI achievement (engagement, traffic, conversion, sales impact)

Drive accountability culture with data-backed performance reviews

Conduct regular team meetings with section managers to review progress, set priorities, and address challenges

Optimize team productivity and workflow efficiency

Lead planning and execution of

video-first marketing strategy

Oversee production of:

Promotional videos

SNS short-form content (Reels / YouTube Ads)

Ensure all video content aligns with:

Brand identity

Platform-specific best practices

Continuously improve content based on

performance analytics (views, retention, CTR, conversion)

Multimedia Content Planning & Campaign Execution

Develop integrated multimedia campaign strategies across:

Social media

Paid ads

App / in-store media

Translate business objectives into

content-driven campaigns

Align creative direction with merchandising and sales priorities

Manage campaign timelines, deliverables, and execution quality

Multi-Channel Operations Management

Oversee operations across all multimedia channels:

Instagram / Facebook

Google Ads / YouTube

Donki App / Newsletter / In-store media / External media partners

Ensure consistent messaging and optimized content per channel

Manage publishing schedules and content calendars

Drive

channel-specific growth strategies

Data Analysis & Effectiveness Measurement

Establish and track KPIs such as:

Engagement rate

Reach / impressions

Video completion rate

Conversion / sales contribution

Analyze campaign and content performance

Provide actionable insights and improvement plans

Report performance to management with clear recommendations

Continuously run

test & learn cycles (A/B testing, format optimization)

Paid Media & Budget Optimization

Support planning and execution of paid campaigns

Allocate and optimize budgets based on ROI

Monitor ad performance and adjust strategies accordingly

Collaborate with marketing leadership on investment decisions

Cross-Functional Collaboration

Work closely with:

Merchandising teams

Store operations

Marketing leadership

Align multimedia strategy with sales and seasonal campaigns

Act as a bridge between creative, digital, and retail execution

Agile Execution in Fast-Paced Environment

Manage urgent requests and rapid campaign changes

Deliver high-quality outputs under tight deadlines

Proactively solve operational and creative challenges

Other duties as instructed or assigned

Supervisory Responsibilities
Directly supervise employees in the Creative & Multimedia Marketing Section. Carries out supervisory responsibilities in accordance with PPRM’s policies and applicable laws. Responsibilities include training employees; planning, assigning and directing work; providing feedback and input for performance reviews; and addressing complaints and resolving problems.

Qualification Requirements

Strong expertise in video production & editing, multimedia content creation, and social media strategy and analytics.

Proficiency in tools such as Adobe Creative Suite, video editing software, and social media advertising and analytics platforms.

Strong understanding of consumer behavior, digital marketing funnels, and content performance metrics.

Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Exceptional communication, leadership, and interpersonal skills.

Ability to connect creative output with business results.

Education and/or Experience
A high school diploma or equivalent preferred; Degree in Graphic Design specialized in Multimedia or equivalent preferred; at least 3 -5 years of relevant working experiences with a strong visual portfolio preferred; good command with MS Office and Adobe Creative software (Photoshop/Illustrator/InDesign etc.) and familiarity with video editing software a plus; 1-2 years of experience leading a team; experience in a similar or comparable work environment; strong verbal communication skills; or any equivalent combination of formal training and/or experience which provided the necessary knowledge, skills and abilities thereof.

Pan Pacific Retail Management (Guam) Co., Ltd. is proud to be an equal opportunity employer. All employment decisions shall be made without regard to age, race, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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