Marketing Director

FPC of Troy, a third-party recruiting firm, is supporting recruitment and sourcing efforts for this role. Please note, they will be the first point of contact.

Director, Marketing
Location:

St. Louis, MO

Reports to:

Vice President, Strategy
Guarantee Electrical was founded in 1904 to help power the World's Fair and showcase what was possible when innovation, craftsmanship, and ambition came together. More than a century later, that same spirit drives us forward.

As we continue to grow our national footprint and invest in the future of our people, our partners, and our markets, we are elevating marketing as a strategic growth driver for the business.
We are seeking a

Director of Marketing

to build, lead, and scale a best-in-class marketing function for Guarantee Electrical. This is a rare opportunity to shape how a respected legacy brand evolves for the next generation while playing a central role in growth, reputation, and culture.
If you are energized by building teams, creating clarity, and telling stories that move the business forward, this role offers the platform to make a lasting impact.

Position Purpose
The Director of Marketing is a senior leadership role responsible for developing and executing an enterprise marketing strategy that supports growth, strengthens brand reputation, enhances the partner experience, and enables consistent execution across regions and business units.
Aligned with Guarantee's long-range vision and values, this role integrates strategy, storytelling, systems, and people to create clarity, consistency, and impact across all external and internal communications.
Key Responsibilities
Strategic Marketing Leadership

Develop and execute an enterprise marketing strategy aligned with our vision, growth priorities, and market positioning

Serve as a strategic partner to executive leadership, business unit leaders, and preconstruction teams

Translate business goals into clear marketing priorities, roadmaps, and measurable outcomes

Leadership and Team Development

Build, lead, and mentor a high performing marketing team

Establish clear roles, expectations, workflows, and career paths

Foster a culture of accountability, collaboration, creativity, and continuous improvement

Coach seller-doers and technical partners on messaging, storytelling, and client engagement

Brand, Storytelling, and Creative Direction

Own and steward the Guarantee Electrical brand across all regions, markets, and platforms

Set creative direction and storytelling standards that differentiate the company in the marketplace

Ensure consistent, high-quality execution across proposals, presentations, digital assets, social media, paid media, and experiential touchpoints

Champion authentic storytelling that highlights people, projects, culture, safety, and innovation

Internal Communications and Culture

Lead internal communications in partnership with the People Team to support transparency, alignment, and engagement

Support enterprise initiatives such as Partner Month, ESOP communications, safety milestones, and strategic announcements

Ensure internal messaging reinforces culture, values, and the partner experience

Talent and Trade Partner Communications

Partner with People and Workforce teams on recruiting, employer brand, and trade partner campaigns

Develop targeted messaging and campaigns that support workforce growth and retention

Ensure the brand resonates with both professional and craft audiences

Marketing Operations and Governance

Build scalable marketing operations including planning cadence, project management, and quality control

Own the marketing budget, vendor partnerships, and contract management

Establish policies, templates, and standards that enable efficiency while protecting brand integrity

Leverage tools, content libraries, and marketing systems to improve speed, alignment, and insight

Digital, Public Relations, and External Presence

Lead website strategy, search optimization, content development, and performance analytics

Oversee social media, public relations, thought leadership, awards, and earned media

Ensure a strong, credible, and differentiated presence in priority markets

Partner with external agencies and consultants to extend capabilities as needed

Business Development and Project Pursuit Support

Partner closely with Business Development, Preconstruction, and Operations on pursuits and key accounts

Elevate proposal strategy, messaging, visuals, and interview preparation for high value and strategic pursuits

Support pursuit decisions through market insight, positioning, and differentiation

Develop client focused materials that support capture planning, relationship development, and sustained growth

Ideal Candidate Profile
Leadership and Mindset

Inspirational, people first leader with a strong coaching orientation

Strategic thinker who connects marketing, business development, operations, and people

Comfortable operating at both executive and execution levels

Builder who thrives in creating structure, systems, and clarity

Functional Strengths

Deep experience in AEC marketing, professional services, or complex business to business environments

Expertise across brand management, proposals, digital marketing, public relations, and internal communications

Strong operational discipline with exceptional project and stakeholder management skills

Data informed decision maker comfortable using metrics and analytics

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field required

Ten or more years of progressive marketing experience with at least five years in senior or director level leadership

Experience leading marketing for organizations with multiple offices and growth oriented strategies

AEC industry experience strongly preferred