Social Media Manager

Soni is partnering with a well-established automotive aftermarket company in the Salt Lake City, Utah area to find a

Social Media Manager

who lives the enthusiast lifestyle. Trucks, off-road, ATV, motorsport — this one's for you.
Company

Iconic performance brands, tight-knit team, casual culture, and a division actively growing through acquisitions. Low turnover. People stay because they love it.
Role

Own social media across multiple performance brands. Manage campaigns, engage enthusiast communities on Facebook, Instagram, TikTok, YouTube, X, and Reddit, support product launches, and represent the brand at events.
You Need

3+ years social media management
Genuine automotive enthusiast background — non-negotiable
Experience across major platforms including Reddit and enthusiast forums
Strong communicator with ability to engage technical audiences authentically
Nice to Have

Multi‑brand experience
Influencer/sponsor coordination
Deep knowledge of the performance landscape — events, athletes, communities
Casual culture, low turnover
Day‑one benefits, 401K with match
Employee discounts on performance products
Must be local to or willing to relocate to SLC area.
Compensation:

$85,000
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job‑related qualifications.

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