Marketing Analyst

GVEC is looking to hire you for the position of Marketing Analyst to deliver the unexpected with a willingness to continuously develop yourself, your department and our organization. We are seeking a full‑time Marketing Analyst to collect, analyze and interpret data on consumer behavior, market trends and opportunities, as well as competitor activities. You will tell the story of our marketing efforts and results through data visualization to drive business decisions and marketing plan changes for more effective results.

Your Pay
The minimum starting pay for this role is $32/hr plus bonuses that are tied to a multitude of organizational benchmarks set forth annually. Pay will be determined by skills, qualifications and experience.

How You’ll Help

Perform advanced ad hoc analysis and data mining to identify insights that assist the marketing team in defining audience targeting and meeting campaign requirements

Monitor marketing performance to identify trends and provide strategic recommendations for future campaign directions

Use visualization techniques to support analysis and make complex data easy for the creative team and management to understand

Identify and collect relevant data sources required to address specific business problems through testing or exploratory data analysis (EDA)

Implement mechanisms to report and measure progress against specific campaign goals and KPIs

Review and present data reports to track performance trends over time

Deliver analysis findings that influence business decisions and support the long‑term marketing strategy

Conduct comprehensive research to develop marketing opportunity profiles and monitor competitor activity to identify strategic gaps and inform future campaign planning

Experience/Skills You’ll Need

Bachelor’s degree in Marketing, Statistics, Mathematics, Information Systems, or a similar focus

Knowledge of data analysis tools and visualization software

Skilled in manual data manipulation and reporting using Excel, including V/X‑lookups, IF statements and pivot tables

Strong analytic skills with experience in statistical modeling and high attention to detail

Ability to use data to tell a campaign performance story and convey complex ideas in an understandable way

Experience tracking key performance indicators for various marketing initiatives

Knowledge of marketing analytics used to drive actionable recommendations for various lines of business

Preferred Experience/Skills

MBA or master’s degree preferred

Experience with market analysis and segmentation best practices

Familiarity with AI‑powered analytics tools and predictive modeling to identify complex patterns and support campaign forecasting during the planning phase

Medical Plans

10% 401K Match

Financial Incentives and Rewards

Wellness Program

Paid Vacation

Paid Holidays

Employee Development

Community Impact

Work‑Life Balance

#J-18808-Ljbffr