About Way.com
Way.com is building the largest platform for everyday car services and savings in the U.S. — helping millions of drivers save on parking, carwash, roadside assistance, EV charging, repair & maintenance, and more.
Our platform connects drivers, businesses, and service providers through a combination of consumer membership products, enterprise integrations, and SaaS solutions.
We are looking for a Director of Product Marketing to own messaging, positioning, and go-to-market strategy across Way’s expanding product ecosystem.
Role Overview
The Director of Product Marketing will lead product positioning, messaging, GTM strategy, and partner enablement across three key areas of Way’s business:
- B2B Distribution
- SaaS / Technology Solutions
- Supply Marketplace
This leader will work closely with Product, Sales, Partnerships, and Marketing to ensure Way products are clearly positioned, effectively launched, and successfully adopted by partners and customers.
Product Areas
1. B2B Distribution
Drive adoption of Way consumer products through enterprise partners including:
- Way+ membership
- Financial institutions (credit unions, banks)
- Insurance partners
- Automotive OEMs
- Mobility partners
Key focus areas:
- Partner value proposition
- Revenue share models
- Co-marketing programs
- Enterprise sales enablement
- GTM for embedded integrations
2. SaaS / Technology Solutions
Lead positioning and go-to-market strategy for Way’s software platforms and solutions, including:
- Carwash SaaS platform
- Repair & Maintenance SaaS
- Insurance AI solutions
- Future solutions including parking technology platforms
Responsibilities include:
- Defining product category leadership
- Creating competitive positioning
- Sales enablement materials
- Launch strategy for new verticals
3. Supply Marketplace
Develop marketing and acquisition strategies for Way’s supply network, including:
- Parking operators
- Carwash operators
- Repair & maintenance shops
- Future categories including:
- EV charging
- Gas networks
Key focus areas:
- Supply acquisition playbooks
- Marketplace liquidity strategy
- Category expansion marketing
Responsibilities
Product Positioning
- Define clear value propositions, messaging, and differentiation across Way’s product portfolio.
Go-to-Market Strategy
- Lead launches for new products, integrations, and vertical expansions.
Sales Enablement
Create tools and materials for enterprise sales teams including:
- Pitch decks
- one-pagers
- competitive battlecards
- ROI calculators
Partner Marketing
Develop co-marketing programs with partners including OEMs, financial institutions, and enterprise platforms.
Market Intelligence
Track competitive landscape across:
- Automotive marketplaces
- Mobility services
- SaaS platforms
- Embedded finance ecosystems
Growth Programs
Drive adoption through:
- lifecycle marketing
- product education
- partner campaigns
Qualifications
- 8+ years in Product Marketing or GTM roles
- Experience in marketplace platforms, SaaS, fintech, or mobility
- Strong experience supporting enterprise sales teams
- Ability to simplify complex platforms into clear messaging
- Experience launching multi-product platforms
- Data-driven mindset with strong analytical ability
Ideal Candidate
Someone who can operate across three very different GTM motions simultaneously:
1. Enterprise B2B partnerships
2. Vertical SaaS platforms
3. Marketplace supply acquisition
and translate Way’s complex ecosystem into clear, compelling stories that drive growth.
Why Join Way
- Build the category-defining platform for car services
- Work directly with executive leadership
- Launch new products across mobility, fintech, and SaaS
- Opportunity to shape the future of automotive services